Apple introduces Web Distribution support and updates policy for alternative app stores in the EU, offering developers more control. (Unsplash)
Apple revealed on Tuesday its plans to introduce Web Distribution support in the upcoming weeks, allowing developers to distribute apps directly from their websites without relying on third-party app stores. This move grants developers greater control over app distribution and enables features such as system integration, backup, and restore functionalities.
In an effort to streamline the process for developers in the European Union (EU), Apple announced modifications to its policies regarding alternative app stores. These changes aim to simplify the process for developers who wish to exclusively offer their apps through a dedicated app marketplace.
According to information provided by Apple on its developer website, an imminent software update will incorporate support for Web Distribution within the EU. Authorized developers will soon gain the capability to distribute apps directly from their websites to users. Additionally, developers will have access to iOS APIs to facilitate backup and restore functions, system integration, and web-based app distribution, all without the necessity of a third-party app store.
Developers seeking to distribute apps directly from their websites must meet specific criteria outlined by Apple. They must be registered or incorporated within the EU, and have been part of the Apple Developer Program for a minimum of two consecutive years. Furthermore, one of their apps must have garnered over one million annual downloads in the EU.
Apple has outlined certain requirements and restrictions for developers opting for web distribution. These include app notarization, agreement to distribute apps solely from their developer account, compliance with communication protocols, publication of data collection policies, provision of privacy controls, and adherence to EU regulations such as the Digital Services Act and GDPR. Developers must also comply with governmental requests to remove apps as necessary.
Under the new framework, developers opting for web distribution will incur a Core Technology Fee (CTF) of EUR 0.50 for every annual app install exceeding one million. However, accredited educational institutions, government entities, and non-profit organizations will be exempt from both the annual Apple Developer Program membership fee and the CTF.
Apple also announced a significant change regarding alternative app marketplaces in the EU. Developers will now have the option to restrict these stores to their own apps exclusively. This marks a departure from Apple's previous policy, which allowed other developers to offer their apps on third-party app stores. As a result, developers can now create dedicated app stores featuring only their applications within the EU.
