A complete range of flavours is now available for Bolthouse Fresh Carrot Fries. CNW Group
Bolthouse Fresh Foods has introduced a new product that gives a popular vegetable a creative twist. The company recently launched Bolthouse Fresh Carrot Fries, offering shoppers a different way to enjoy carrots in a convenient, fry-style format.
The new product aims to bring more excitement to the produce aisle while giving retailers another option to attract customers looking for quick and simple meal ideas.
Carrot fries combine the familiar look of traditional fries with the natural taste and benefits of real carrots. The product appears in the fresh produce section rather than the frozen aisle, highlighting the company’s focus on fresh vegetables.
Three Flavours to Choose From
Bolthouse Fresh Carrot Fries arrive in three flavour varieties designed to appeal to a wide range of tastes. These include:
- Classic Sea Salt
- Rockin' Ranch
- Spicy Chipotle
Each fry comes from real carrots and carries seasoning that adds bold flavour while keeping the vegetable’s natural sweetness.
The fries cook quickly in an oven or air fryer, making them a convenient option for busy households. Families can serve them as a side dish during weeknight dinners, enjoy them as snacks, or include them in casual gatherings with friends.
Growing Demand for Ready-to-Cook Vegetables
Convenient vegetables have gained popularity in grocery stores in recent years. Many shoppers now look for foods that save time while still offering fresh ingredients.
Carrot fries fit this trend by offering a ready-to-cook vegetable option that requires little preparation. Retailers may find this product appealing because it adds variety to the produce section and encourages shoppers to explore new ways to use carrots at home.
The product also helps expand the role of carrots beyond traditional recipes.
Company Sees New Possibilities for Carrots
Bolthouse Fresh Foods believes carrots hold strong potential in the fresh food market. The company views the new product as a creative way to highlight the vegetable’s flexibility in everyday cooking.
"Carrots are one of the most versatile vegetables in the produce department, and Carrot Fries offer a new way for shoppers to enjoy them," said Melissa Oliver, SVP of Sales and Marketing at Bolthouse Fresh Foods. "By pairing the familiarity of fries with the freshness of carrots, we're introducing a format that fits today's cooking habits while helping retailers expand how shoppers use carrots at home."
Her comments reflect the company’s goal of encouraging people to explore new uses for common vegetables.
Flexible Placement in Stores
Retailers may place carrot fries in different areas of the produce department. Stores may display them alongside traditional carrot products or within the value-added vegetable section.
This flexibility allows stores to highlight the product’s convenience and attract customers who want quick meal solutions. Some retailers may also place the product near proteins or dips to give shoppers ideas for serving combinations.
Such placement can encourage shoppers to try the product while planning everyday meals.
Nationwide Rollout Begins
Bolthouse Fresh Foods plans to introduce Bolthouse Fresh Carrot Fries across stores throughout the country starting this month.
The launch reflects the company’s continued effort to bring fresh ideas to the produce aisle while expanding how carrots appear in everyday meals.
By combining convenience, flavour, and a familiar shape, the company hopes carrot fries will become a new favourite for shoppers looking for quick and creative vegetable options.
