The cozy robe came from Jacquemus' Fall-Winter 2024 line. Getty Images
At the UK launch of her new beauty line, Fenty Hair, Rihanna made a splash by showcasing a cozy but stylish look that transformed bathroom wear into high fashion. Outside the famous Selfridges department store in London, she posed in a fluffy, cream-coloured bathrobe designed by Jacquemus. The robe, worn off the shoulder, was paired with gold pointy-toe pumps and long crystal earrings, creating a striking contrast between comfort and glamour.
Originally featured on the runway in June 2024 as part of Jacquemus’s Fall-Winter collection, this bathrobe looked like something a wealthy Italian woman might wear at home or while enjoying a glass of wine on her balcony. However, Rihanna elevated the look to something suitable for the red carpet. With her hair styled in sleek, glossy black waves and her makeup flawlessly done, she proved that a simple bathrobe could be transformed into an enviable evening outfit.
Rihanna is not alone in this trend of elevating everyday clothing into haute couture. Back in 2017, singer Rita Ora made headlines at the MTV EMAs by wearing a white toweling robe with her hair wrapped in a towel. Her outfit, adorned with layers of diamonds and even featuring a faux hotel logo, was designed by Palomo Spain. Rita continued the theme by changing into a shorter bathrobe for her live performance, keeping the playful vibe going.
The bathrobe look has gained traction among other celebrities too. French actress Isabelle Huppert donned a fluffy Balenciaga robe at the Cannes Film Festival earlier this year, tying it at the waist and accessorizing with oversized sunglasses and luxurious De Beers necklaces. Completing her ensemble were flesh-toned 'pantaboots' from Balenciaga, merging the concept of being freshly showered with high-end fashion flair.
The bathrobe transformed from a comfy everyday item to something suitable for the red carpet. Getty Images
With these fashionable interpretations of the bathrobe, the trend has moved beyond mere loungewear. Rihanna’s appearance redefines what it means to be stylishly comfortable, making it possible for everyone to feel glamorous—even in the comfort of their own home. By embracing this casual yet chic style, Rihanna has once again set the standard for modern fashion.
The influence of this trend suggests that comfort and elegance can coexist, making the bathrobe a versatile piece in anyone’s wardrobe. As more celebrities adopt similar styles, it seems that the lines between everyday clothing and high fashion are becoming increasingly blurred.
Thanks to Rihanna's bold choice, a simple bathrobe has been given a fresh, fashionable identity, inspiring others to see their own comfortable wear in a new light. Whether lounging at home or stepping out for an event, anyone can channel a bit of that glamor with the right accessories and attitude.
