Photo: The Hershey Company
In 2018, a Reddit user named alexbchillin shocked candy lovers everywhere when he posted a photo of a Reese's Peanut Butter Cup that was completely devoid of peanut butter. The image stirred up a wave of horror among fans of the iconic treat. Fortunately, Reese's quickly responded to this unexpected disaster. The brand sent alexbchillin a generous supply of properly filled peanut butter cups, along with a heartfelt handwritten note assuring him they were delivering “enough chocolate AND peanut butter to make everything cool between us.”
Fast forward to the present, and Reese's is back in the spotlight with an exciting new offering that lets fans customize their own treats. Just in time for National Candy Day on November 4, Reese's has launched the "Deconstructed Peanut Butter Cup Kit." This innovative kit includes a hefty 10-ounce jar of Reese's peanut butter cup filling and a 9-ounce milk chocolate shell, giving candy lovers the freedom to create their own oversized peanut butter cups right at home.
With a cheeky message, the company announced, "You’re welcome," inviting fans to indulge in a personalized candy experience. For those eager to get their hands on this sweet kit, it's available for purchase at shop.hersheys.com for $29.99. However, it's important to act quickly, as this is a limited release and will only be available while supplies last. If you're a fan of Reese’s treats, you won’t want to miss out.
In a statement about the new kit, Reese’s emphasized their understanding of the unique preferences people have regarding the balance of chocolate and peanut butter in their snacks. The brand noted, “From Reese’s Peanut Butter Pumpkins to Reese’s Peanut Butter Cup Thins and everything in between, we know how personal your ideal chocolate to peanut butter ratio is. So, go ahead, amp up the peanut butter or tone it down — we won’t judge.” This playful encouragement allows fans to get creative in their candy-making endeavors.
If you’re unable to snag one of these kits, there are still ways to enjoy peanut butter cups at home. For those with a bit of determination, purchasing a few regular Reese's cups from the store and extracting the filling is one option. Alternatively, you could take a stab at making your own peanut butter cups from scratch. Renowned pastry chef Jacques Torres has shared a simple recipe that requires just a few ingredients: one pound of semisweet or bittersweet chocolate, six ounces of additional chocolate, and two cups of smooth peanut butter. With a little patience, you can create your own delicious treats. Torres even suggests serving the cups with "cold sweetened whipped cream" for an extra touch of indulgence.
This new offering from Reese's not only celebrates National Candy Day but also taps into the growing trend of customization in the food industry, allowing fans to personalize their favorite treats. Whether you’re a lifelong fan or just looking for a fun cooking project, the Deconstructed Peanut Butter Cup Kit promises a delightful experience for anyone with a sweet tooth.
