Ripple’s cryptocurrency, XRP, is positioned for notable gains as the incoming administration under President-elect Donald Trump signals a crypto-friendly approach. The anticipated policy shifts and leadership changes are expected to significantly impact Ripple’s operations and XRP’s market value. This optimistic outlook has energized both the crypto community and investors.
A Shift in U.S. Crypto Policy
Under SEC Chair Gary Gensler, the crypto industry faced strict regulatory actions, including Ripple’s ongoing legal battles over allegations that XRP is an unregistered security. However, Trump’s victory brings hope for a relaxed regulatory environment. Notably, Trump has tapped crypto-friendly Paul Atkins as the new SEC Chair, who is likely to focus on clarity and reduced compliance hurdles for crypto businesses.
Trump’s pro-crypto stance is evident in his promised executive orders. Key initiatives include easing crypto regulations, revising Biden-era rules on digital asset accounting, and streamlining federal oversight for crypto markets. These measures could alleviate Ripple’s legal struggles and pave the way for an XRP ETF approval, which is already under review by regulators.
Market Response and XRP’s Growth
Since Trump’s election win, XRP has surged over 370%, reflecting renewed investor confidence. Market optimism around regulatory clarity and reduced legal challenges has fuelled a bullish sentiment. The cryptocurrency gained 9.8% in just 24 hours, signalling its growing appeal among investors.
Ripple’s strategic plans further bolster its market position. The company has received approval from New York regulators for its stablecoin, RLUSD, which enhances its payment platform and expands XRP’s use cases. Additionally, Ripple’s CEO, Brad Garlinghouse, highlighted the company’s shift toward the U.S. market, with 75% of its new hires based domestically. This pivot reflects confidence in a more supportive regulatory landscape.
Ripple’s Vision for Tokenization
Ripple’s ambitions extend beyond XRP. Recent acquisitions, such as Metaco and Standard Custody, signal a focus on tokenized assets and blockchain interoperability. Ripple has invested $250 million in bolstering its infrastructure, aiming to lead in the tokenization space.
Austin King, a former Ripple executive, emphasized the potential of XRPL (XRP Ledger) to tokenize banking assets across multiple blockchains. Ripple’s foray into omni-chain tokenization could redefine digital asset usage in finance, positioning the company as a leader in the next phase of blockchain evolution.
The Road Ahead
Ripple’s proactive approach and favourable political climate position XRP for robust growth in 2025. Analysts predict XRP could achieve new all-time highs and potentially rival Ethereum’s market cap. As the SEC case nears settlement, Ripple’s path to success seems clearer.
With the financial ecosystem gradually embracing digital assets, Ripple’s advancements may drive broader crypto adoption. Businesses and investors should stay alert as XRP’s trajectory continues to attract attention.