The two new chip flavors will be in stores for a short period only. Food & Wine
Summer means fun nights outdoors, tasty food, and laid-back backyard parties. The smell of grilled food in the air, laughter from friends, and a cold drink in hand make it the perfect way to relax. And when it comes to summer food, nothing beats the classics — grilled chicken and bratwurst.
Now, there's a new way to enjoy those beloved flavors without even turning on the grill. Pringles and Miller Lite have teamed up to launch two new limited-edition chips inspired by popular summer dishes. These new flavors are Beer Can Chicken and Grilled Beer Brat. They’re designed to taste just like your favorite cookout foods with a hint of light beer.
If you’ve ever tried beer can chicken on the grill, you know how juicy and flavorful it can be. But this method takes time. Pringles’ Beer Can Chicken chips promise that same taste — tender roasted chicken with garlic, onion, and a light touch of Miller Lite's beer flavor — in a quick and easy snack.
The Grilled Beer Brat chips offer something different. These have a smoky bratwurst flavor, with hints of black pepper, caramelized onion, and spices. And yes, they also carry the same light beer taste that fans of Miller Lite love.
These chips are only available for a short time. They’ll be hitting stores across the country in May, but once they’re gone, they’re gone. So, if you want to try them, you’ll need to grab them quickly.
According to the head of marketing at Pringles in the U.S., the idea was to bring something fresh and exciting to chip lovers. "We always aim to surprise fans with new, fun flavors," he says. "Teaming up with Miller Lite was a natural fit. These chips blend the best parts of summer into one tasty bite."
Miller Lite’s team feels the same way. They know many people already use beer in summer recipes, especially when grilling. “We wanted to turn those flavors into a snack that fits right in at any summer party,” says the vice president of marketing for the brand.
Hints about this tasty collaboration started spreading earlier this year. Fans online were both curious and unsure. Some hoped the Beer Can Chicken chips would taste like Pringles’ old Rotisserie Chicken flavor, which was discontinued. Others weren’t so sure about mixing beer and chips. Still, many are eager to give them a try.
The official launch date is now here, and fans can finally find both flavors in stores. Whether you’re planning a cookout or just want to bring a little summer flavor indoors, these chips offer a fun and flavorful twist.
