The World Travel & Tourism Council says the global tourism sector may lack over 43 million workers by 2035. Travel Pulse Canada
The global travel and tourism industry could face a shortage of more than 43 million workers by 2035, according to a new report released by the World Travel & Tourism Council (WTTC). The announcement came during the council’s 25th Global Summit in Rome, where industry leaders gathered to discuss the sector’s future.
The report, Future of the Travel & Tourism Workforce, examined data from 20 major economies. It combined surveys of business leaders with in-depth interviews to create a full picture of the global workforce outlook.
In 2024, the industry supported a record 357 million jobs worldwide. Over the next decade, it is expected to add another 91 million positions — about one in three of all new jobs created globally.
Labour Demand Outpaces Supply
Despite this strong growth, the report warns that the number of available workers will not keep up with demand. By 2035, the global labour pool could fall short by 16 percent.
The hospitality sector may face the biggest hit, with an estimated 8.6 million unfilled jobs. Lower-skilled roles — which remain essential and harder to automate — are likely to see the deepest gaps.
Countries such as China, India, and members of the European Union are expected to experience the largest shortages. China could face a shortfall of 16.9 million workers, India 11 million, and the EU around 6.4 million.
In terms of percentages, Japan could struggle the most, with its workforce projected to fall 29 percent below demand. Greece could face a 27 percent gap, and Germany 26 percent.
Canada’s Growing Contribution
While Canada was not individually listed for job shortages, the report projects continued economic growth for the country’s tourism sector. Travel and tourism are expected to contribute $177.14 billion to Canada’s GDP in 2025, up from $163.44 billion in 2024.
Leaders Call for Action
Gloria Guevara, WTTC’s interim chief executive, said the world must act now to prepare for future challenges. “Travel & Tourism is set to remain one of the world’s biggest job creators, offering opportunities for millions of people worldwide,” she said. “But we must also recognise that wider demographic and structural changes are reshaping labour markets everywhere.”
The report recommends several measures to prevent the looming shortfall. It encourages governments and employers to attract younger workers by promoting diverse career paths and improving connections between schools and the industry.
It also calls for investment in digital and sustainability training, as well as more flexible immigration and retention policies to ensure a steady workforce.
Saudi Arabia’s Tourism Minister, Ahmed Al Khateeb, emphasized the sector’s importance. “By 2035, one in three new jobs will come from Travel & Tourism – no other sector can claim that,” he said.
Future at a Crossroads
The report ends with a clear warning: if governments, educators, and employers fail to act together, the industry’s rapid growth could stall. Whether global leaders can turn this challenge into an opportunity remains to be seen.
