Courtesy: CNW Group/Loblaw Companies Limited
The 2025 President’s Choice® Holiday Insiders Report™ is here, bringing Canadians a mix of exciting new flavours and creative ideas for easy holiday entertaining. The report, a long-time seasonal tradition, showcases the latest PC® products and helps Canadians celebrate every moment — big or small — with good food and smart solutions.
“For more than 40 years, the Insiders Report™ has celebrated the very best of PC®,” said Mary MacIsaac, Executive Vice-President and Chief Marketing Officer of Loblaw Companies Limited. “The holidays aren’t about one big event, but a collection of special moments. We create products that make each of those moments easier and more joyful.”
Bold Flavours for the Holiday Table
This year’s lineup features new dishes that blend comfort with creativity. One highlight is the PC® Porchetta, inspired by traditional Italian flavours. It’s seasoned with savoury herbs, tender meat, and crispy crackling skin — perfect for a main course or even the next day’s sandwiches.
MacIsaac shared her enthusiasm for the dish, saying, “I can’t wait to serve the PC® Porchetta at our family holiday lunch. It’s an absolute showstopper.”
Another standout is the PC® Next-Level Chip Volcano, a playful snack idea that turns classic chips into an over-the-top treat sure to impress party guests.
Sweet Treats with a Twist
Dessert lovers have plenty to look forward to. The team at President’s Choice® has reinvented a long-time favourite — the PC® Northern Spanish-Style Basque Cheesecake — by adding a decadent new touch. The result is the PC® Chocolate Northern Spanish-Style Basque Cheesecake, which blends creamy richness with dark chocolate for a smooth, indulgent finish.
The updated dessert celebrates 40 years of PC® cheesecake creations and delivers a flavour that’s both new and nostalgic.
A Healthier Way to Indulge
For those who want to balance wellness with enjoyment, the new PC® Probiotic Yogurt is featured in this year’s report. Made from 100% Canadian dairy, each serving contains two billion probiotics to support gut health. It’s lactose-free and designed to fit easily into breakfasts, smoothies, or snacks without giving up on taste.
Everyday Joy and Savings
The report also introduces PC® Flex Bake, a new line of bakeware made with glass-fibre silicone for a naturally non-stick, flexible, and sturdy design. It’s one of several new PC® innovations meant to make cooking easier during the busy holiday season.
PC Optimum™ members can enjoy extra savings and exclusive offers on all featured products by using the PC Optimum™ app, which also includes access to the full Holiday Insiders Report™ and more festive inspiration.
All products are available at Loblaw banner stores across Canada — from Real Canadian Superstore® and No Frills® to Shoppers Drug Mart® — and through PC Express™ online grocery delivery and pickup.
