On February 14, MUCHO Burrito will mark Valentine’s Day with a buy one, get one free deal on burritos and bowls, available only for customers dining in at participating locations. (CNW Group/MTY Franchising Inc., MUCHO Burrito)
As Canadians continue to feel the pressure of rising food costs, MUCHO Burrito has rolled out a February plan focused on value, generosity, and bringing people together. The restaurant chain says its goal this month is simple: make it easier for people to share a good meal without spending more than necessary.
Valentine’s Day Offer Encourages Sharing
On February 14, MUCHO Burrito will run a one-day buy one, get one free offer on burritos and bowls. Customers who purchase a burrito or bowl in-store will receive a second one at no cost. The deal applies to both regular and larger-sized menu options and is available only at participating locations across Canada.
The offer aims to give people a reason to enjoy a meal together on Valentine’s Day, whether with a partner, friend, family member, or colleague. The company says shared meals matter more than ever at a time when many Canadians carefully plan how and where they spend money.
February Becomes a Month-Long Celebration
Instead of focusing only on Valentine’s Day, MUCHO Burrito has built a full “Month of Love” program for February. The campaign reflects the brand’s message of appreciation for customers who visit regularly and support local restaurants.
The company says the broader approach allows it to focus not only on promotions, but also on kindness, loyalty, and community connection throughout the month.
Rewards Program Gives Back to Regular Customers
During February, members of the MUCHO Rewards program will receive automatic entries into a contest every time they visit a location. Prizes include free burritos for a year, a $500 grocery gift card, and additional MUCHO gift cards.
Customers do not need to fill out forms or complete extra steps to enter. The company says this simple approach reflects its belief that loyalty should feel easy and genuinely appreciated.
Community Notes Add a Personal Touch
MUCHO Burrito has also added a community-focused activity inside its restaurants. Throughout the month, customers can write short love notes for their community and place them on in-store “Love Walls.” In return, participants receive a free cookie as a thank-you.
The idea encourages small acts of kindness and gives guests a chance to share positive messages while waiting for their meal. The company says these simple gestures help create warmer, more welcoming spaces.
Brand Focus Goes Beyond Promotions
Kristina Tran, Director of Marketing, said the February campaign reflects the company’s values.
"February is about more than a single offer for us," Tran said. "It's an opportunity to give back some of the love we receive every day by sharing value, rewarding loyalty, and creating moments of connection in our restaurants."
Everyday Value Continues After Valentine’s Day
In addition to February’s special programs, MUCHO Burrito continues to offer lower-priced menu items through its MUCHO Munchies lineup. Available until late April, the menu includes snack-sized burritos, bowls, and quesadilla-style items priced at five dollars. Customers can order these items both in-store and online.
