Bitcoin Surges in 2024
Bitcoin's value skyrocketed in 2024, more than doubling in price to reach an all-time high of $100,000 earlier this month. This milestone was driven by two pivotal factors: the approval of Bitcoin spot exchange-traded funds (ETFs) by the U.S. Securities and Exchange Commission (SEC) and renewed optimism around cryptocurrency under Donald Trump’s expected return to the White House.
This surge has electrified cryptocurrency supporters, pushing Bitcoin's market capitalization—and the entire crypto sector—to impressive heights. Data from CoinGecko reveals that Bitcoin gained over 120% this year, while Ethereum, the second-largest cryptocurrency, rose nearly 50%. Together, they have helped drive the crypto market’s total value to approximately $3.5 trillion.
What’s Next for Bitcoin?
Analysts predict that Bitcoin's journey is far from over. Experts at brokerage firm Bernstein have forecasted that Bitcoin could climb to $200,000 by late 2025, marking a new cycle high. Their analysis underscores Bitcoin’s increasing role as a “store of value” asset, potentially replacing gold in the next decade as a cornerstone for institutional and corporate investments.
MicroStrategy Leads Corporate Adoption
MicroStrategy, the software firm renowned for its substantial Bitcoin holdings, has emerged as a significant player in the crypto world. Its stock has surged almost fivefold in 2024, reflecting its alignment with Bitcoin’s performance. Now part of the Nasdaq-100 index, MicroStrategy serves as a barometer for market sentiment toward Bitcoin. Inspired by this success, several smaller companies are allocating a portion of their cash reserves to Bitcoin.
The ETF Approval: A Game-Changer
The approval of Bitcoin spot ETFs by the SEC marked a groundbreaking moment for the crypto industry. This regulatory green light provided legitimacy to the asset class, attracting traditional financial institutions like BlackRock and Fidelity to launch their own Bitcoin ETFs. As a result, the broader market gained credibility, drawing in more investors from mainstream finance.
Trump’s Crypto Vision
Adding fuel to Bitcoin's rally, Donald Trump’s anticipated return to the White House has brought optimism to the crypto sector. His promise to transform the U.S. into the “crypto capital of the planet” has galvanized industry advocates, who contributed millions to his election campaign. Trump’s pro-crypto stance is seen as a major boost for the industry, paving the way for a more favourable regulatory environment.
Mixed Fortunes for Crypto Stocks
While many crypto companies enjoyed significant gains, not everyone in the industry thrived. Firms like MicroStrategy, Coinbase, and Bitcoin miner Hut 8 were among the biggest winners. However, other miners, including Riot Platforms, Marathon Digital, and a bit Digital, struggled with rising energy and hardware costs, leading to losses between 26% and 32% this year.