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Bold billboards outside a Korean BBQ & a doughnut joint ignite curiosity & laughter, while a newspaper ad exposes infidelity, stirring online debate. (Reddit)


March 26, 2024

A witty billboard outside a soon-to-open Korean restaurant in Melbourne is stirring up quite the buzz. The sign, strategically placed in front of Chingu Korean BBQ in Caroline Springs, reads: "Hey Sophia, you broke up with me because I was poor. Now I have money to open a Korean BBQ, are you regretting it now?" This cheeky message quickly gained traction on Reddit, sparking curiosity about its backstory.

Locals were both surprised and intrigued by the bold move, with many speculating whether it was a genuine expression of heartbreak or a clever marketing strategy to generate buzz before the restaurant's launch. Comments on Reddit ranged from humorous to empathetic, with one user joking, "Revenge is a dish best served barbecued," while another quipped, "I don’t think Sophia will be able to see that from her new boyfriend’s yacht."

Adding to the intrigue, another local business, Gotham Doughnuts, joined the banter by putting up a banner reassuring Chingu's owner not to worry about Sophia, as they had all the dessert options covered.

Interestingly, the owner of Chingu Korean BBQ is currently abroad, adding to the mystery surrounding the billboard's message.

This isn't the first time a public message has caused a stir. In 2022, a woman named Jenny made headlines when she took out a full-page newspaper ad calling out her "cheating ex," Steve. The ad, published in Mackay and Whitsunday Life, detailed Steve's infidelity for the whole town to see, ending with a cheeky note that she used his credit card to foot the bill.

While Jenny's revenge garnered widespread attention and praise, including offers to cover the ad's cost, it seems Steve hasn't come forward to settle the bill. The newspaper refrained from charging the credit card, citing potential legal issues, but encouraged Steve to step up and cover the expenses.

Despite the divided opinions on whether Jenny's ad was genuine or a publicity stunt, it undeniably captured the public's imagination, sparking discussions and speculation about the identities of Jenny and Steve. Some praised Jenny as a hero, while others joked about never trusting a Steve again.

In both instances, these public displays serve as reminders of the power of unconventional communication in capturing attention and sparking conversations, whether fueled by genuine emotion or strategic marketing maneuvers.

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