Wellibites Canada (CNW Group/F.U.M Imports Inc.)
Canadians who love sweets now have new options that combine flavour with better ingredients. F.U.M Imports Inc. has launched two popular European confectionery brands in Canada for the first time: Sweden’s Wellibites and the United Kingdom’s Diablo Sugar Free.
Shoppers can now find these products at Harvest Wagon, Pusateri's, Reali's No Frills, Amazon, Ironoak Pharmacies, and online through fumimports.com. More retailers are expected to carry the brands in the coming months.
The launch reflects a growing demand among Canadians for snacks that offer indulgence without added sugar.
A Modern Swedish Candy Arrives
Wellibites comes from Sweden and has built a strong following across Europe. The brand focuses on fruit-flavoured gummies made with natural colours and flavours. The products contain no added sugar and no gluten. They are also vegan.
A pharmacist in Sweden created the brand, adding vitamins and minerals to the gummies. This approach gives Wellibites a different position in the candy aisle. It offers a sweet treat that also supports a more health-conscious lifestyle.
F.U.M Imports is introducing four of Wellibites’ most popular flavours in Canada:
- Pear & Melon
- Pineapple Passion & Blackcurrant
- Strawberry Cola
- Elderflower & Raspberry
The company plans to expand the selection later this year.
For many Canadian consumers, Wellibites offers a fresh choice in a snack category that continues to grow. The brand appeals to those who want to enjoy candy without traditional sugar.
Diablo Sugar Free Expands into Canada
From the United Kingdom, Diablo Sugar Free has built its reputation on creating sweets without added sugar. The brand produces chocolates, biscuits, spreads, and candies designed to deliver full flavour.
Diablo Sugar Free Canada (CNW Group/F.U.M Imports Inc.)
Canadian shoppers will find popular items such as Hazelnut Spread and the well-known Dubai Chocolate. The lineup also includes:
- Bubble Bar
- Butter Cookies
- Chocolate Chip Cookies
- Almond Cookies
- Vanilla and Dark Cocoa Sandwich Cookies
- Gummy Bears
- Cola Bottles
- Coated Buttons
Diablo aims to provide indulgent treats without the sugar crash often linked to traditional sweets. The brand focuses on taste and variety, offering products that feel familiar yet different.
Growing Demand for Better Snacking
Canadians continue to look for snacks made with cleaner ingredients. Many consumers read labels carefully and search for products that match their lifestyle goals.
F.U.M Imports sees this shift as an opportunity to introduce international brands that combine quality with innovation.
"We're thrilled to bring both Wellibites and Diablo Sugar Free to Canada. Canadians are increasingly seeking better-for-you, guilt-free snacking options, and these brands perfectly combine flavour, quality, and innovation," says Tanya Paul, Co-Founder and CEO, F.U.M Imports Inc. "We can't wait for everyone to experience these treats -- from the fruit-forward, vegan gummies of Wellibites to the indulgent, sugar-free favourites from Diablo -- and see just how exciting guilt-free snacking can be."
Expanding Access Across Canada
With availability in select grocery stores, pharmacies, online platforms, and specialty retailers, F.U.M Imports aims to make these products easy to find. The company continues to expand distribution partnerships across the country.
By introducing Wellibites and Diablo Sugar Free, F.U.M Imports strengthens its role in bringing globally popular food brands to Canada. The company focuses on products that balance enjoyment with mindful ingredients.
For Canadian shoppers who enjoy sweets but want alternatives to traditional sugary snacks, the arrival of these two brands offers new choices on store shelves this year.
