Hudson’s Bay Eyes Insider Bids as Sale Process Heats Up via The Canadian Press


April 11, 2025 Tags:

Hudson’s Bay Company (HBC) has taken a significant step in its ongoing creditor protection process. A new internal protocol shared with legal teams has sparked speculation about a potential insider bid. The document, known as the “Insider Protocol,” was circulated Thursday and outlines safeguards designed to uphold “integrity and fairness” during the sale of the company’s assets and leases.

Potential Insider Involvement Raises Eyebrows

The protocol hints that members of Hudson’s Bay’s own leadership team may be considering a bid for parts of the business. While no names have been disclosed, the document was prompted by insiders who had until this past Monday to officially express interest in bidding. So far, there is no confirmation that any such bid has been submitted.

Though no official bidder from within the company or its affiliated brands—Saks Fifth Avenue and Saks Off 5th—has come forward publicly, the protocol indicates the possibility remains. HBC stated, “No Insider Bid has been identified or confirmed,” and emphasized that the measures are simply procedural precautions often used in similar cases.

Third Parties Monitoring the Process

The court-appointed firms overseeing the sales—Alvarez & Marsal, Oberfeld Snowcap, and Reflect Advisors—have not commented on whether insiders have made formal moves to acquire company assets. These firms are responsible for ensuring the transparency and fairness of the entire process.

The Insider Protocol introduces strict boundaries. Any insiders interested in submitting a bid must disclose which staff members are connected to their offer. This list must be regularly updated and approved by Alvarez & Marsal. Furthermore, insider bidders are not allowed to access sensitive sale-related information unavailable to external bidders, including the identities of other interested parties.

Historic Retailer in Transition

Hudson’s Bay, Canada's oldest company with a 355-year legacy, filed for creditor protection last month. The move came after mounting challenges, including reduced post-pandemic foot traffic, cross-border trade issues, and weakened consumer spending.

As part of its restructuring, HBC is shutting down 74 Bay locations, 13 Saks Off 5th outlets, and two Saks Fifth Avenue stores across Canada. All are owned under licensing agreements.

Timeline for Hudson’s Bay Bids

The sale process is under tight deadlines. Binding bids for company assets or investments are due by April 30. Those interested in acquiring leases must submit offers by May 1.

Once submitted, bids will be reviewed by Hudson’s Bay and the three court-appointed advisory firms. If multiple offers arise, an auction may be held. All deals will require approval from the Ontario Superior Court.

Final approvals for asset sales must be secured by May 30. Any leases left untouched or not included in sale agreements must be disclaimed by July 15.

As the sale process unfolds, the Insider Protocol adds a layer of complexity—raising questions about who might be waiting in the wings and what the future holds for this iconic Canadian retailer.

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