Ice Breakers Flavor Shifters is a new gum that transforms from one flavour to another while you chew, giving you a unique and refreshing taste experience. The Hershey Company
Ice Breakers is shaking up the candy aisle with an exciting new gum innovation: Ice Breakers Flavor Shifters. This innovative gum, which hits the shelves in September, offers a unique two-flavour experience that changes as you chew. It’s described as a “multi-dimensional twist on gum,” designed to keep up with our fast-paced lifestyles.
The concept behind Flavor Shifters is simple yet intriguing. As you chew, the gum transitions from one distinct flavour to another, creating a new and engaging taste experience. Taylor Schwartz, the senior associate brand manager at Ice Breakers, explains, “In a world where we’re constantly looking for ways to stay stimulated and engaged throughout the day, we need a gum that can keep up.” Schwartz adds that this gum is perfect for people who juggle multiple tasks and need a refreshing burst for their mouths.
Flavor Shifters come in two main varieties. The first is a Wild Berry to Coolmint combination, blending fruity and minty flavours for a refreshing twist. The second option, Wintergreen to Coolmint, offers a mix of two popular mint flavours, providing a double dose of freshness. The exact moment the flavours shift varies for each person, making every chewing experience unique.
This new gum comes at a crucial time for the chewing gum industry, which has seen fluctuating sales over recent years. During the pandemic, gum sales fell significantly. Although there was a slight rebound of about 1% in 2023, sales were still 32% lower compared to 2018, with prices rising due to inflation. In 2023, the average pack of gum cost $2.71, which is over a dollar more than it did in 2018.
Ice Breakers Flavor Shifters is poised to make a splash in the gum market by offering something new and exciting. The return of innovative gum products might just help boost interest and sales in a category that has seen better days. The new gum will be available nationwide starting in September, with prices varying depending on the retailer. It’s an exciting option for gum lovers, providing a fun and fresh way to enjoy their favourite candy.
