An optimistic Pat Gelsinger, Intel's CEO, presents his keynote address during the company's AI Everywhere event held in New York City. (Intel Corp.)


December 20, 2023

Intel Corporation's recent product launch has sparked optimism regarding the company's resurgence, according to Denis Gaudreault, Intel Canada's country manager. Gaudreault expressed hopes of a remarkable turnaround for Intel, foreseeing potential future narratives documenting the company's revival.

In an interview with IT World Canada, Gaudreault highlighted the positive reception of the launch among corporate customers and the channel. He emphasized the feedback received, indicating a strong desire for Intel to reclaim its former status with enhanced execution and a more reliable product roadmap.

Referred to as a pivotal moment in their strategy, the event in New York City, named AI Everywhere, unveiled several significant announcements:

1. The introduction of the Intel Core Ultra mobile processor family, codenamed Meteor Lake. This processor is hailed as the pioneer built on Intel 4 process technology, boasting the company's most power-efficient client processor and heralding the era of the AI PC.

2. The 5th Gen Intel Xeon processor family, designed with AI acceleration in every core, promising substantial leaps in AI and overall performance while reducing total cost of ownership (TCO).

3. Intel's CEO Pat Gelsinger unveiled the Intel Gaudi3 AI accelerator, slated for release next year, aiming to bolster AI innovation and its integration into various applications, including cloud-based and local computing.

Gelsinger highlighted the potential impact of AI on the digital economy, estimating its contribution to be as significant as one-third of the global GDP. He emphasized Intel's commitment to developing technologies empowering customers to seamlessly incorporate and efficiently run AI across their applications.

The Intel Core Ultra, set to drive the AI PC generation, promises innovations across CPU compute, graphics, power efficiency, and battery life. With AI acceleration capabilities integrated into the CPU, GPU, and NPU (neural processing unit), it aims to be the most AI-capable and power-efficient client processor in Intel's history.

Gelsinger underscored the role of AI in augmenting human experiences, sharing a personal anecdote about AI-enhanced hearing aids benefiting his family's hearing disorder. He envisioned AI's potential to intertwine with human intelligence, bringing value to the human experience.

In the data center realm, Intel's new Xeon processor family pledges a substantial performance boost for general compute tasks and improved performance per watt across various workloads, aiming to cater to communication service providers and diverse industries such as retail, healthcare, and manufacturing.

The announcement hinted at unforeseen applications for Intel Core Ultra and 5th Gen Xeon processors, envisioning scenarios such as personalized restaurant menus based on budgets, enhanced quality control in manufacturing, and improved precision in utilities management.

Although specific details about the upcoming Gaudi3 were not provided, Gelsinger indicated progress in its development, positioning it to compete with rival products from AMD and NVIDIA.

Intel's recent product launch marks a significant stride in their strategy to integrate AI across various domains, aiming to redefine human experiences and revolutionize technological advancements.

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