Photo: Food & Wine
Kraft is stepping up its game with an exciting new addition to its mac and cheese lineup: Everything Bagel Mac & Cheese. This latest flavor combines the rich, cheesy taste of their classic mac with the bold, savory blend of everything bagel seasoning. No need to add extra seasonings—Kraft is taking care of it for you.
This flavor is being introduced as part of Kraft's push to appeal to "Zillennials," a mix of Gen Z and Millennials who crave bold and unique tastes from their favorite brands. "The release of Everything Bagel underscores a new flavor-focused expansion strategy," Kraft shared in a press release. Inspired by fan feedback from last year’s "Fan Flavorites" program and current market trends, the brand is making moves to roll out creative flavors in record time.
The Everything Bagel flavor promises to deliver a crave-worthy fusion of onion, garlic, and signature cheesy goodness. It's not just a new taste; it's a response to the evolving demands of mac and cheese lovers looking for something exciting and different.
The product will be available exclusively online at Walmart.com for $1.58 per box. Pre-sales kick off on Monday, November 25, with official sales starting Friday, November 29. However, fans need to act fast—this is a limited-time offer with just 14,000 boxes available. To put that into perspective, Kraft sells more than 700,000 boxes of its original mac and cheese every day, making this release less than 2% of its daily sales.
Timing is everything, and Kraft chose to launch right after Thanksgiving to cater to cooks looking for quick, satisfying meals without the hassle. The new mac and cheese flavor offers a simple, crowd-pleasing solution for those tired of cooking elaborate meals during the holiday season.
As an added bonus, this flavor isn’t just a random release—it’s the winning idea from Kraft’s "Fan Flavorites" submissions. And if this news wasn’t exciting enough, Kraft revealed that it’s currently experimenting with over 60 potential new flavors, hinting at even more unique offerings in the future. Fans can only imagine what other innovative tastes are in store.
