At a Volkswagen AG event in Beijing on April 24, 2024, the Lamborghini Urus SE was showcased. Volkswagen plans to introduce a new electric vehicle brand in China, featuring tech innovations like an in-car avatar, aiming to attract younger buyers who have turned to competitors like BYD Co. (BNN Bloomberg)
Lamborghini is embarking on an exciting new chapter as it shifts towards electrification, according to CEO Stephan Winkelmann. Speaking with Börsen Zeitung, Winkelmann revealed that the Italian luxury carmaker is preparing to unveil fully electric versions of its everyday models, including the Urus SUV and the new Lanzador GT sports car.
The Lanzador is expected to hit the market by the end of this decade and will be priced between the Urus, which starts at €265,000 ($288,000), and the new Huracan, which costs over €300,000. Winkelmann assured that Lamborghini will not produce any models priced below the Urus.
In the interim, Lamborghini plans to continue offering hybrid vehicles for as long as possible, potentially beyond 2035. This aligns with the European Union’s goal to phase out new combustion engine-powered cars by that year. Lamborghini has already introduced a hybrid version of the Urus SUV earlier this year, signalling its commitment to evolving with the industry.
Winkelmann also highlighted Lamborghini’s strong performance and optimistic outlook. The company is currently experiencing record-breaking figures in deliveries, sales, and earnings. With an impressive order backlog stretching 1.5 years, Lamborghini anticipates a successful year in 2024. The integration of Volkswagen’s platform and software strategies has provided Lamborghini with a significant advantage, enabling the company to enhance revenue by offering greater customization and special features for its cars.
Overall, Lamborghini is embracing a transformative era, focusing on electrification while maintaining its tradition of luxury and performance. The company’s future plans reflect its commitment to innovation and meeting evolving market demands, ensuring that Lamborghini remains a key player in the high-end automotive sector.
