Lay’s has introduced its most significant packaging update in almost a century. (Photo courtesy of PepsiCo)
Lay’s, one of the world’s most recognized snack brands, has revealed its biggest packaging redesign in nearly a century. The brand’s updated look highlights its roots — the simple potato — and celebrates natural ingredients that make each chip.
Alexis Porter, PepsiCo’s vice-president of global marketing for Lay’s, explained the inspiration behind the change. “The new visual identity celebrates the humble, farm-grown potato — where every Lay’s potato chip starts — and heroes the ingredients,” she said in the announcement.
Design Focuses on Nature and Simplicity
The redesigned packaging features a new sun logo with soft, warm tones. Sun rays extend from the logo, symbolizing the light that helps potatoes grow. The company said the new look reflects Lay’s long connection to farming and fresh ingredients.
Each bag now displays more detailed visuals of the ingredients that give every flavour its distinct taste. From the golden potatoes to spices and seasonings, every element has a place in the design. Lay’s calls this redesign a “love letter” to its origins — a tribute to both flavour and authenticity.
Despite the modern refresh, the familiar red ribbon behind the Lay’s name remains unchanged, keeping a link to the brand’s history.
A Step Toward Cleaner Ingredients
Along with the new packaging, Lay’s announced major ingredient changes across its product lines. By the end of 2025, all core Lay’s products in the United States will be made without artificial flavours or colours. The transition will include Lay’s white dips in early 2026.
This change aims to make the popular snack more natural and transparent for consumers who are becoming increasingly aware of what goes into their food.
Healthier Versions of Fan Favourites
Lay’s Baked and Lay’s Kettle Cooked chips are also getting a makeover — not just on the outside, but inside too. The company plans to introduce healthier versions made with better oils and lower fat content.
Lay’s Baked chips will now use olive oil, cutting fat content by half compared to regular chips. Meanwhile, the Lay’s Kettle Cooked Reduced Fat Original Sea Salt chips will be made with avocado oil, offering 40 per cent less fat.
The company said these new versions were developed based on customer feedback, emphasizing choice and transparency. “This shift in ingredients was shaped directly with our consumers,” Lay’s wrote. “We’re offering more choice, more transparency.”
Looking Ahead to 2026
Lay’s plans to continue introducing new options through 2026 as part of its long-term goal to combine better ingredients with great taste. The redesign marks a fresh chapter for the brand, one that focuses on health, simplicity, and connection to the land where it all begins — the potato farm.
With both a new visual identity and a promise of cleaner ingredients, Lay’s hopes to connect with modern consumers who value both flavour and mindfulness in their snacks.
