Nortera CEO Daniel Vielfaure retires after 24 years; Hugo Boisvert steps in as successor, bringing diverse experience to lead the company's dynamic growth. (Food In Canada)


January 31, 2024

Nortera CEO Daniel Vielfaure has announced his retirement, scheduled for June 2024, marking the end of his 24-year tenure with the organization. The company's board chair, Estelle Métayer, expressed deep appreciation for Vielfaure's significant contributions, dedication, and exemplary leadership during his tenure. She acknowledged his role in establishing a high-performing business model that sets the stage for the incoming CEO, Hugo Boisvert, to spearhead Nortera's growth in the dynamic industry.

Hugo Boisvert, who assumes his responsibilities on February 13, brings a wealth of experience to the role. Formerly the president of Perdue Farms’ prepared foods division in the United States, Boisvert oversaw operations, sales, and marketing. Prior to his stint at Perdue Farms, he served as the CEO of Maxi Canada and held the position of vice president and general manager at pharmaceutical manufacturer Pharmascience.

Boisvert's professional journey also includes over 18 years at L’Oréal, where he held various leadership roles in both Canadian and international contexts. Boisvert holds a bachelor’s degree in business administration from Bishop’s University and a master’s degree in marketing from Université de Sherbrooke. Additionally, he completed a general executive leadership program at INSEAD Business School in France.

Expressing his enthusiasm for the new role, Boisvert conveyed his delight in joining a team renowned for its dynamism and excellence. He sees the opportunity as a perfect alignment with his professional background and interests. Boisvert looks forward to contributing to Nortera’s expansion plans, emphasizing the importance of shared values that resonate with him. As he steps into his new position, the entire Nortera team, along with Estelle Métayer, extends gratitude to Daniel Vielfaure and wishes him a fulfilling and well-deserved retirement.

In conclusion, Nortera is set for a leadership transition with the retirement of CEO Daniel Vielfaure and the appointment of Hugo Boisvert. Boisvert's diverse and extensive experience positions him well to guide the company's growth, building upon the foundations laid by his predecessor. The company expresses gratitude for Vielfaure's contributions and eagerly anticipates the next phase of its journey under Boisvert's leadership.

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