M&M’S and Crocs have teamed up for the first time, creating a playful and colourful collection that mixes sweet candy style with comfy footwear. The collaboration brings both brands together in a fun new way, offering fans something fresh and exciting to enjoy — all built around the idea that everything’s better when shared. Newswire Canada
M&M’S has teamed up with Crocs to launch a fun and colourful footwear collection. The limited-edition line will hit stores and online platforms on October 9, offering fans a playful mix of style and comfort.
This marks the first-ever partnership between the candy giant and the popular shoe brand. The collaboration brings two bold and creative worlds together, blending Crocs’ comfort with M&M’S classic charm.
Bringing Fun and Fashion Together
Both brands say the collection celebrates individuality and fun. M&M’S wants to help fans express their personalities in light-hearted, joyful ways. Crocs, known for its bright, easygoing shoes, fits right into that vision.
"This collaboration allows M&M'S to surprise and delight our fans with an unexpected, unique fashion statement," said Alyona Fedorchenko, General Manager, Global M&M’S Ecosystem.
The slogan for the launch is “It’s More Fun Together,” reminding fans that fashion and fun don’t have to be serious. Together, the brands aim to spread joy—one colourful step at a time.
What’s in the Collection?
The new line includes two special Crocs clogs and a charm set that lets fans customize their look. Each item reflects the playful spirit of M&M’S while keeping the comfort Crocs is known for.
- M&M’S Classic Clog
These clogs feature a colourful print inspired by a mix of M&M’S. Each pair comes with four bag-themed Jibbitz™ charms and has space for more. The heel strap includes two extra charms with the M&M’S logo, completing the sweet look. - M&M’S Bae Clog
Designed for women, this glittery clog adds a bold twist to everyday outfits. It includes M&M’S charms, the brand’s signature “M,” and a raised platform heel for added style. - M&M’S Spokescandy Jibbitz™ 7-Pack
This charm set includes seven unique Jibbitz, each shaped like a member of the beloved M&M’S character team. It’s perfect for fans who want to add a personal touch to their Crocs.
“Crocs and M&M’S are both unapologetically bold and full of personality,” said Carly Gomez, Senior VP and Chief Marketing Officer at Crocs. “Together, we've created a collection that's as expressive as the fans who wear it.”
Available Around the World
The collection will be sold in 50 countries, including Canada. Fans can buy the shoes on crocs.com, mms.com, and at select Crocs and M&M’S retail stores. Some key distributors will also carry the items.
This partnership is all about creativity, comfort, and showing off your playful side—whether you’re a candy fan, a Crocs lover, or just someone who enjoys colourful fashion.
