Moncler Grenoble Fall 2025 Ready-to-Wear. Image Credit: Giovanni Giannoni/WWD
Moncler just raised the bar for luxury ski fashion. Over the weekend, the brand turned Courchevel Altiport—Europe’s highest airport—into a breathtaking runway, proving that Moncler Grenoble is the ultimate name in high-performance mountain apparel. But this wasn’t just a fashion show. It was an experience—a whirlwind of style, adventure, and star power that left guests in awe.
A Fashion Show Like Never Before
Set against the stunning backdrop of the French Alps, Moncler’s two-day extravaganza wasn’t just about clothes—it was about immersing guests in the glamorous, adrenaline-fueled lifestyle of elite ski destinations. From après-ski soirées to gourmet dinners and electric nightclub parties, the event captured the essence of luxury mountain living.
“This wasn’t a corporate event; it felt like a gathering of friends,” said Moncler’s chairman and CEO, Remo Ruffini. “I want our customers to feel like they’re part of the Moncler family. Our goal isn’t just to sell clothes; it’s to create unforgettable experiences.”
Hollywood’s Finest on the Slopes
Adding to the spectacle, A-list celebrities arrived in full force. Anne Hathaway, Adrien Brody, Jessica Chastain, Penn Badgley, Ashley Park, and Leonardo DiCaprio were among the elite guests, joined by Brooklyn Beckham, Nicola Peltz, and Vincent Cassel. International stars Tomohisa Yamashita and Qi Wei also made an appearance, proving Moncler’s global appeal.
Hathaway, wrapped in one of Moncler’s plush duvet capes, was visibly mesmerized by the experience. “This is pure magic,” she said, watching snowflakes dance in the air. “I grew up in New Jersey, and snow always felt like a pause button on life. Seeing it fall here, under these lights, with this music—it’s just breathtaking.”
Moncler Grenoble: A Tribute to Mountain Heritage
Moncler’s Grenoble line is a tribute to its deep-rooted connection with the mountains. Named after the city that hosted the 1968 Winter Olympics, where Moncler outfitted the French national ski team, the collection blends history with cutting-edge innovation.
“We were born in the mountains,” Ruffini explained. “Grenoble represents everything Moncler stands for—performance, style, and quality. And now, I believe we’re the leaders in luxury ski apparel.”
Currently, Moncler Grenoble has a store in Saint Moritz, Switzerland, but Ruffini has ambitious plans to expand into Courchevel, Aspen, and Niseko in Japan.
A Winter Wonderland Unfolds
If Moncler planned to create an unforgettable moment, nature decided to play along. Just as the show was about to begin, an unexpected snowstorm rolled in, forcing a one-hour delay. But instead of dampening the mood, it turned the event into something almost cinematic. Snowflakes drifted down as the models strode through the storm, backlit by polar lights projected into the night sky.
“It was like something out of a movie,” said Penn Badgley. “I’ve never seen anything like this—it’s surreal.”
Hathaway, still enchanted by the snowfall, added, “Honestly, I feel so lucky to be here. It’s moments like these that remind you how special fashion can be—it’s not just about clothes; it’s about storytelling.”
Anne Hathaway attends Moncler Grenoble’s fall/winter 2025 show. Getty Images
Pushing the Boundaries of Ski Fashion
The collection itself was a masterclass in blending function and fashion. The first looks were pure performance wear—polar-ready ski suits designed for extreme conditions. One standout was a workwear-inspired jumpsuit made from waterproof-treated denim, proving that innovation is at the heart of Moncler Grenoble.
For those who love luxury with their adventure, the collection offered plenty of options. Bouclé and tweed skirt suits reimagined ski elegance, while tartan pants and shearling-lined jackets brought a sophisticated, retro-meets-modern feel. Faux fur-trimmed puffers, chunky knits, and après-ski ensembles challenged traditional ski fashion norms, making a bold statement on the slopes.
Moncler Grenoble Fall 2025 Ready-to-Wear. Image Credit: Giovanni Giannoni/WWD
Moncler Grenoble Fall 2025 Ready-to-Wear. Image Credit: Giovanni Giannoni/WWD
Menswear also shined, with high-performance ski gear that blended classic materials like corduroy with cutting-edge design. The models carried Moncler Grenoble ski equipment, including a snowboard designed in collaboration with Olympic champion Shaun White.
Adrien Brody, ever the storyteller, joked that his Grand Budapest Hotel character Dmitri Desgoffe und Taxis would fit right in at Courchevel. “If there’s ever a reboot, that oversized puffer coat from look 48 is going straight into my wardrobe,” he laughed.
Moncler’s Vision: More Than Just Fashion
While the luxury market shifts toward travel and experiences, Moncler is staying ahead of the curve. With sales surpassing €3.1 billion in 2024, Ruffini’s vision of turning Moncler into an experience-driven brand is proving to be a winning strategy.
“We’re not just selling clothes—we’re shaping a lifestyle,” Ruffini said. “Grenoble isn’t about chasing reckless growth. It’s about positioning ourselves at the pinnacle of luxury ski fashion.”
As the weekend came to a close, Ruffini, still in his Grenoble ski gear, took a final run down the slopes before the storm fully set in. As he stepped off the gondola lift, he turned to a guest and said, “Today’s amazing, isn’t it?”
Indeed, it was.
