Panera Bread launched its holiday soup cups on December 4, 2024, selling each for $10. The cups were a hit and sold out within hours. Due to the high demand, they will be restocked and available for purchase again on Tuesday, December 10, 2024, at the Panera Bread Shop. USA TODAY


December 10, 2024 Tags:

Panera Bread is bringing back its popular limited-edition Holiday Soup Cups after they sold out within hours of their initial release last week.

The special cups, launched on Wednesday, became an instant hit. Featuring three unique designs, each cup has a mug-like handle and is priced at $10. The cups represent some of Panera’s most beloved offerings, including its signature broccoli cheddar soup, tomato soup, and the classic bread bowl. In addition to the cup, each purchase also includes a $20 Panera Bread gift card, making it an attractive deal for fans of the brand.

Panera’s Holiday Soup Cups went live on December 4, 2024, but the demand was overwhelming, and the stock quickly disappeared. Due to their popularity, the company has announced that the cups will be restocked on Tuesday, December 10, 2024, exclusively through the Panera Bread Shop. Since these items are only available for online purchase, customers will need to act fast when they become available for a second round of sales.

To stay informed, interested buyers can sign up with their email addresses to be notified the moment the cups are restocked. For those who miss the chance to grab them, the cups will be shipped out in mid-December, ensuring they arrive just in time for the holidays.

Along with the restocking of the soup cups, Panera is offering new soups for the winter season. One of the new additions is the Hearty Fireside Chili, which combines beef, kidney beans, fire-roasted tomatoes, and green chili peppers, all simmered in a flavorful broth with chilis and cilantro. The second new soup, Rustic Baked Potato Soup, is a creamy and comforting blend of potatoes, bacon, Monterey Jack cheese, and chives, topped off with asiago cheese.

For those who prefer a seasonal classic, Panera is bringing back the Autumn Squash Soup. Made with butternut squash, pumpkin, and a mix of spices like cinnamon and curry, this soup is a warming treat for the cold months, topped with sweet cream and roasted, salted pumpkin seeds.

In addition to the holiday-themed offerings, Panera is also running a special promotion: for every $50 gift card purchased through the end of December, customers will receive a bonus $10 gift card. This offer is a perfect way for gift-givers to treat friends and family while enjoying a little extra holiday cheer.

With its festive offerings, restocked cups, and winter soups, Panera is making sure customers can enjoy delicious, comforting meals throughout the season. Whether you're looking to add a unique gift to your holiday shopping list or simply indulge in a warm bowl of soup, Panera's latest offerings are sure to satisfy.

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