Image courtesy: Popeyes
Popeyes is aiming to become the top choice for football fans with a new wing flavour that's set to make a splash this season. Introducing the Sweet 'N Smokey Chipotle Wings, Popeyes promises a unique blend of smoky chipotle chillies and a hint of honey. This combination is designed to offer a balance of spiciness and sweetness, making it a standout option for game day.
Bart LaCount, the chief marketing officer for Popeyes U.S. and Canada, emphasized the brand’s commitment to enhancing the football-watching experience with this new flavour. “Football is all about bringing people together, and at Popeyes, we believe that great food is at the heart of those moments,” LaCount said. He added that the Sweet 'N Smokey Chipotle Wings are poised to be the highlight of any football gathering. “With our new Sweet 'N Smokey Chipotle Wings and our commitment to being The Official Wing of Watching Football, we're making it easier than ever for fans to enjoy the game with a flavour-packed spread that's sure to be the MVP of any gathering. But don't take our word for it — try for yourself.”
To entice fans to try their new wings, Popeyes is offering a special deal. From August 26 through September 8, customers can get a free 6-piece order of wings with any $10 purchase. This promotion aims to let people sample their new flavour and see how it stacks up against competitors.
Popeyes isn’t the only chain introducing new wing flavours this season, but they are making an effort to stand out. The company is also promising more deals and promotions throughout the football season to keep fans snacking and cheering.
The Sweet 'N Smokey Chipotle Wings join a diverse lineup of existing wing flavours at Popeyes. These include Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper, Honey Lemon Pepper, and Sweet 'N Spicy. Earlier in the year, Popeyes expanded its menu to include several boneless wing flavours such as Classic, Honey Lemon Pepper, Signature Hot, Honey BBQ, Sweet 'N Spicy, and Roasted Garlic Parmesan.
Jeff Klein, president of Popeyes North America, highlighted the impact of their boneless wings. “Our new Boneless Wings are a game changer,” Klein said. “Our culinary team brought the best flavours from our existing Wing platform to this new Boneless offering to give our guests the best of both worlds.”
So, whether you're drawn to the new Sweet 'N Smokey Chipotle or prefer one of their classic flavours, Popeyes aims to have something for every taste this football season.
