Image: The Hershey Company
Reese’s, a beloved name in the candy world, is adding a new twist to its lineup that’s bound to excite fans: the Reese’s Chocolate Lava Big Cup. This fresh creation is set to hit stores nationwide this month and promises a delightful new take on the classic peanut butter cup.
Described as a “decadent, delicious, and uniquely combined” treat, the Chocolate Lava Big Cup offers an extra layer of rich, gooey chocolate filling, making it a standout addition to Reese’s offerings. Inspired by the popular chocolate lava cake, this new cup brings a similar indulgence but with a candy twist. Unlike the cake, which achieves its molten center through a special baking process, Reese’s achieves its lava effect with a chocolatey filling nestled beneath the creamy peanut butter layer, all encased in the classic chocolate cup.
Available in both standard and king sizes, this innovative treat joins a growing list of Reese’s variations. Over the years, Reese’s has introduced numerous exciting products, from Reese’s Thins and Peanut Butter Lovers cups to Big Cups featuring pretzels, potato chips, peanuts, and even Reese’s Puffs. The new Chocolate Lava Big Cup builds on the excitement generated by last year’s Caramel Big Cup, offering fans another layer of flavour and indulgence.
Melissa Blette, senior brand manager at Reese’s, expressed enthusiasm for the new release. “On the heels of last year’s Reese’s Caramel Big Cup launch, we felt the excitement that erupted for the extra layer in our big cup line and wanted to give our fans a delicious experience beyond the every day,” Blette said. “Reese’s Chocolate Lava Big Cup delivers a satisfying treat that helps fans experience a unique, tasteful adventure through its decadent chocolate lava layer.”
Reese’s has built a reputation for experimenting with new flavours and combinations. The Chocolate Lava Big Cup is the latest in a series of creative additions aimed at keeping fans engaged and satisfied. With its combination of peanut butter and molten chocolate, this new product is poised to be a hit among those who love classic Reese’s flavours with an exciting twist.
Though Reese’s has a history of quickly selling out its new releases, the Chocolate Lava Big Cup is joining the permanent lineup. So, if you can’t find it immediately, rest assured it will be available for a long time to come.
