Skittles has started a fun new contest just for fans in Canada. Newswire.ca
Skittles is inviting Canadians to go all out this summer. The candy brand has launched a new contest called Skittles Obsessed. It wants fans to prove just how much they love their favourite rainbow treat.
This contest is not about simple gestures. Skittles wants to see over-the-top dedication. Whether it’s turning your bathroom into a Skittles shrine, getting a tattoo of your favourite Skittles flavour, or throwing a Skittles-themed wedding for your cat—it all counts.
And for one lucky superfan, there’s a big reward: over a year’s supply of Skittles.
Skittles Turns the Fear of Commitment into Fun
The company says the contest is all about playful commitment. It’s a way to laugh at how serious commitment can feel. Instead of huge life decisions, Skittles is asking for small, silly ones—like covering your wardrobe in Skittles colours or declaring your Skittles love in public.
Patrick Zeng, marketing director at Mars Wrigley Canada, shared the brand’s thoughts: “Skittles fans already embrace the brand for its playful, weird, and out-of-the-box creativity. So, we thought, why not reward their bold love for the brand with something just as over-the-top? Skittles Obsessed is about turning low-stakes commitment into high-stakes hilarity – and maybe curing a little commitment paralysis along the way.”
Gen Z Vibes and Rainbow-Coloured Commitment
This contest feels like it’s made for Gen Z. The brand knows that serious commitment can seem scary to many young people today. But making funny videos or decorating your room with Skittles? That’s fun and doable.
The idea behind it is simple—small acts of loyalty, done in big ways. It’s a challenge to fans: can you commit to something silly, sweet, and colourful?
How to Enter the Contest
Anyone in Canada who wants to join can visit winsweetsummerprizes.ca/committotherainbow and share their most obsessed Skittles moment. The funnier, weirder, and more creative it is, the better your chances.
But don’t wait too long. The contest ends on National Skittles Day, which falls on November 4, 2025, at noon.
Skittles adds a final warning with a twist: enter before dinosaurs come back and demand all the candy for themselves. That’s just the kind of humour fans expect from Skittles.
So, if you’ve ever dreamed of turning your love of candy into something legendary, now’s your chance. Paint the town rainbow, go all in, and show the world your Skittles obsession.
