Amid layoffs, AI roles surge; tailored generative AI tools gain momentum. GlobalData analysis underscores industry transformation. (Getty Images)


February 12, 2024

The technology sector has undergone significant shifts in 2024, with major players like Google, Amazon, and Meta implementing layoffs, affecting over 191,000 employees. This trend, initiated in the preceding year, is attributed to adjustments post the COVID-19 pandemic and a heightened focus on emerging technologies such as artificial intelligence (AI).

Despite the challenges posed by these developments, GlobalData, a data and analytics firm, highlights a positive outlook for AI-related roles, particularly in customized generative AI solutions and machine learning operations (MLOps). Kiran Raj, the head of Disruptive Tech at GlobalData, explains that while layoffs present hurdles, there's a simultaneous rise in demand for specialized AI and machine learning expertise, given the integration of these technologies into business processes.

Raj emphasizes the growing demand for generative AI-powered custom applications tailored to specific market needs, which also enhance privacy and security. Saurabh Daga, an associate project manager at Disruptive Tech, observes a discernible shift towards tailored generative AI tools, especially beneficial in sectors like healthcare, finance, and legal, where they boost efficiency and privacy.

Recent analysis from GlobalData's Job Analytics database reveals a significant surge in job postings related to generative AI (GenAI), growing by 42% from Q3 2023 to Q4 2023. In contrast, overall AI-related job postings increased by only five percent during the same period. This highlights the growing emphasis enterprises place on transformative outcomes through generative AI.

Looking ahead in 2024, Daga suggests the tech industry stands at a pivotal point of transformation and adaptation. The evolving employment landscape, influenced by macroeconomic and technological shifts, underscores the necessity for workforce development, hiring, and reskilling to meet the sector's changing demands.

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