Tim Hortons collected $1.3 million from Special Olympics Donut sales and passed along every dollar to support Special Olympics Canada. CNW Group
Canadians came together through a simple treat and delivered a big result. Tim Hortons raised $1.3 million by selling Special Olympics Donuts, and the company donated every dollar to Special Olympics Canada. The nationwide campaign showed how small purchases can create meaningful change when communities act together.
Restaurant owners, team members, and guests across the country supported the initiative, turning donut sales into direct funding for inclusive sports.
Support that reaches communities coast to coast
The funds will support year-round sports programs for more than 40,000 athletes with intellectual and developmental disabilities. These programs run in communities across Canada and focus on participation, confidence, and connection through sport. The donation helps ensure athletes of all ages can train, compete, and belong in welcoming environments close to home.
Leaders say the impact goes far beyond the dollar amount. The campaign strengthens access to programs that bring people together and help athletes build skills on and off the field.
A message of inclusion
“This campaign shows what’s possible when Canadians choose to include,” says Gail Hamamoto, CEO of Special Olympics Canada. “Every Special Olympics Donut purchased will help open doors for athletes of all ages and abilities across the country--fueling confidence, connection, and opportunity through sport. We are deeply grateful to our partner Tim Hortons, their restaurant owners, team members, guests, our Special Olympics community and every supporter who believes in the power of inclusion--in sport and in life.”
Her message reflects the heart of the campaign: inclusion works best when many people take part.
Teamwork behind the counter
Tim Hortons leaders praised the effort from staff and customers who helped make the campaign a success. Axel Schwan, President of Tim Hortons, highlighted the role of restaurant teams nationwide.
“We’re so proud of Tim Hortons restaurant owners and their team members from across the country for raising $1.3 million through Special Olympics Donuts,” he says. “Thank you to Tims guests for their incredible support. Your generosity is helping to make sports more accessible for Special Olympics athletes.”
The campaign relied on teamwork at every level, from planning and promotion to daily service in local restaurants.
A lasting impact from a short campaign
While the donut promotion ran for a limited time, the benefits will last all year. The donation helps keep programs running, supports coaching and equipment, and ensures athletes can continue to participate regardless of ability. Organizers say the success of the drive shows the power of everyday choices to support inclusion.
As communities look for ways to make a difference, this campaign stands as a reminder that simple acts—shared widely—can create lasting opportunities.
