Name honors animal that lived in state during last Ice Age
Utah’s NHL franchise has finally unveiled its permanent name — the Utah Mammoth. The announcement comes after 13 months of anticipation, four rounds of fan surveys, and over 850,000 votes. The name, logo, and branding mark a new chapter for the state’s professional hockey journey.
Utah Mammoth Roars to Victory in Fan Vote
The name “Mammoth” wasn't just a random pick — it was the fan favorite from the very beginning. In the final round of voting, it outpaced “Utah Outlaws” and the temporary “Utah Hockey Club.” The owners, Ryan and Ashley Smith, emphasized that the identity was built with and for the people of Utah.
A Name Rooted in Prehistoric Pride
Why Mammoth? The name honors the Ice Age animal that once roamed Utah over 10,000 years ago. Paleontologists have discovered mammoth remains across the state, some even containing fragments of DNA. This prehistoric connection ties deeply into Utah’s landscape and legacy.
Meet the “Mountain Mammoth”
The team’s new primary logo is more than just a mascot. Dubbed the “Mountain Mammoth,” it features snow-covered peaks of the Wasatch Mountains. The outline of Utah is cleverly carved into one of the peaks, and the mammoth’s tusks curve into a bold “U.” This logo will dominate the front of the home jersey.
A Look at the Jerseys
The home and away jerseys reflect both tradition and modern flair:
- Home Jersey: The Mountain Mammoth charges across the front.
- Away Jersey: “U-T-A-H” steps down the front in bold lettering.
Both versions retain the club’s original color palette: Rock Black, Mountain Blue, and Salt White.
Symbols of State and Strength
A new secondary logo — the Utah Badge — will appear on home jersey shoulders. It includes:
- The state’s outline.
- A hockey stick.
- A slanted “U-T-A-H” echoing the inaugural design.
On the pants, a tusk slashes through the letter “U” in another alternate logo. All text across uniforms will now use Mammoth Sans, a custom font with a 10-degree forward tilt symbolizing the Rocky Mountains’ slope.
"Tusks Up" Becomes the Rallying Cry
The team’s rallying phrase, “Tusks Up,” captures the spirit of unity and strength. The singular “Mammoth” name reinforces this idea — one force, one team, one purpose.
A Compressed Journey to Identity
Most teams take 18 months to finalize branding. Utah’s timeline was tight but effective. With the help of design firm Doubleday & Cartwright, the team involved the public in a way rarely seen in pro sports. Feedback shaped everything — from names to logos.
Merch Hits Stores and Draft Stage
Fans eager to support the Utah Mammoth can grab limited-edition merchandise starting today at the Delta Center team store. Items include hats, T-shirts, and hoodies. Online availability begins next week at NHLShop.com.
Ready for the 2025 NHL Draft
The new home jersey will debut at the 2025 NHL Draft in Los Angeles. Utah holds the No. 4 pick, having leaped 10 spots in the recent draft lottery. Prospects will wear the Mountain Mammoth as they step onto the NHL stage.
Public jersey sales will launch alongside the full NHL uniform reveal before the 2025–26 season.
The Utah Mammoth isn’t just a name — it’s a tribute, a movement, and a message. Utah’s newest sports identity is here to stay. Ready or not, the Mammoth is charging forward.
