Image: Zaxby’s
Fans of Zaxby’s, the well-loved chicken chain known for its flavorful sauces, now have exciting news. The company is launching a retail sauce line that will allow customers to enjoy its signature flavors right at home. This move marks an expansion of Zaxby’s brand beyond their restaurant locations, bringing their popular sauces to grocery store shelves nationwide.
The new retail line features three key sauces, each with a unique taste profile:
- Zax Sauce: This is the flagship sauce that has been a staple at Zaxby’s restaurants for years. It’s known for its creamy texture and tangy flavor, achieved through a special blend of ingredients that has made it a favorite among customers.
- Spicy Zax Sauce: Building on the original Zax Sauce, this version adds a spicy twist. It incorporates additional spices to give it a hotter kick, catering to those who enjoy a bit more heat in their sauces.
- Tongue Torch Sauce: For the heat enthusiasts, this sauce offers a more intense experience. It combines aged peppers, garlic, and mustard seeds to create a bold and fiery flavor that lives up to its name.
Patrick Schwing, the Chief Marketing and Strategy Officer at Zaxby’s, emphasized the significance of sauces to the brand’s identity. Since Zaxby’s was founded in 1990, their sauces have been a key part of what makes their chicken dishes special. Schwing stated, “Sauce has been woven into the fabric of Zaxby’s since 1990, and just like our delicious chicken, customers can’t get enough of our signature sauces.”
To bring these sauces to a wider audience, Zaxby’s has partnered with Litehouse, a company known for its expertise in retail sauce production. This partnership is set to make Zaxby’s sauces available to both loyal fans and new customers who may not have access to Zaxby’s restaurants.
The new sauces are available in 16-ounce bottles, making them convenient for everyday use. You can find them at major grocery stores across the Southeast, including Walmart, Kroger, and Winn-Dixie. They are also available online through Amazon, allowing customers to order them from the comfort of their homes. The prices for these bottles range from $4.48 to $4.98, making them an affordable option for enhancing home-cooked meals.
This retail launch is expected to resonate well with Zaxby’s loyal customer base, who can now enjoy their favorite sauces without having to visit a restaurant. It also opens up new opportunities for Zaxby’s to reach a broader audience who may be interested in trying their sauces for the first time.
In conclusion, Zaxby’s new retail sauce line is a significant step in expanding their brand and making their popular flavors accessible to more people. Whether you’re a fan of the classic Zax Sauce, prefer a spicy kick, or enjoy bold, hot flavors, there’s something in this new line for everyone.
