Alberta Premier Danielle Smith answers questions during a media availability at the 2024 Western Premiers Conference in Whitehorse, Monday, June 10, 2024. Smith says she's bringing the energy "war room" — well-known for its feud with a children's Bigfoot cartoon — under her office because she needs to take on the fight with Ottawa on behalf of the province's energy industry. THE CANADIAN PRESS/Crystal Schick



Alberta Premier Danielle Smith announced at a Calgary energy trade show that she is assuming direct oversight of the province's energy information agency, previously known as the "war room," now housed under her office. The move is aimed at leading the charge against perceived federal encroachments on Alberta's energy sector.

Smith emphasized her role in pivotal battles, asserting the need for central leadership from her office. This decision follows criticism and controversy surrounding the Canadian Energy Centre, initially established by former Premier Jason Kenney to counter negative portrayals of Alberta's oil and gas industry.

Despite the nickname "war room," Smith defended the agency's mandate to disseminate industry reports and information, rejecting its characterization as solely adversarial. The centre gained notoriety for campaigns like opposing the Netflix film "Bigfoot Family," which depicted environmental themes conflicting with energy interests.

Smith justified bringing the agency under her direct control in response to federal legislative proposals, including a New Democrat bill targeting deceptive advertising by the energy sector. Her government has criticized such measures as restrictive and undermining efforts to promote emissions reduction initiatives in good faith.

Tom Olsen, the agency's outgoing head, expressed pride in its achievements amid public scrutiny. Critics, notably Alberta's NDP Opposition, have denounced the centre as an expensive venture, estimating its cost at $66 million.

Smith's restructuring underscores ongoing tensions between provincial and federal authorities over energy policy, framing her administration's stance as pivotal in defending Alberta's economic interests amidst regulatory challenges.

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