A look at the Palisades fire on January 10, 2025. Travel Pulse



The Baja California Tourism Board, led by Vivian Salazar, has expressed deep support and solidarity with Los Angeles, emphasizing the strong bond between the two communities. In a heartfelt statement, Salazar conveyed their sympathy for those facing loss, hardship, and uncertainty during a difficult time..

"Our hearts go out to the people of Los Angeles and all those experiencing loss, uncertainty, and hardship," Salazar shared. "Los Angeles holds a special place in our hearts as a neighbor, partner, and gateway to the world. The ties between our communities are strong, and in moments like these, we stand united in compassion and solidarity."

Acknowledging the significant impact this crisis has had on Los Angeles, particularly for those in tourism, the families, and the broader community, Salazar reassured the public that they were in Baja California's thoughts. "To all facing these challenges, please know you are in our thoughts and prayers. Baja California stands with you," she continued, highlighting the resilience of the shared human spirit.

In these testing times, the Baja California Tourism Board emphasized the strength and resilience between both communities. The statement underscored that despite the current challenges, the partnership between Baja California and Los Angeles will persist. Salazar expressed confidence that together, they would navigate the situation and emerge stronger, united as neighbors and friends.

The board also extended its heartfelt wishes for the safety and well-being of those affected, reaffirming their commitment to maintaining and nurturing the enduring relationship between Baja California and Los Angeles.

In a time when compassion and mutual support are needed most, the Baja California Tourism Board's message is a reminder of the importance of standing together in solidarity. Their commitment to unity, compassion, and recovery offers a sense of hope for the future, reinforcing that when communities unite, they can face and overcome even the toughest of times.

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