A mobile phone and laptop display the Bluesky app on June 2, 2023, in New York. (AP Photo/Richard Drew, File)



Bluesky, the decentralized social media platform, has experienced rapid growth, especially following the U.S. presidential election. Many users are turning to Bluesky for a fresh alternative to Elon Musk's X, which has seen increasing political biases, or Meta’s Threads, which is known for its algorithm-driven content. Bluesky, originally created by former Twitter CEO Jack Dorsey, offers a decentralized structure that attracts users seeking more control over their social media experience.
Since October, Bluesky’s user base has surged, with monthly active app users increasing by nearly 300%. Research firm Similarweb reported over 7.6 million new users in November alone, as the platform gained more than 56 million web visits. Additionally, the temporary ban of X in Brazil boosted Bluesky's attention, drawing more users to explore this new platform.

However, as with any growing platform, Bluesky faces challenges. Bots are infiltrating the platform alongside its expanding human user base. These bots are often created to spread partisan content or direct users to misleading websites. The surge in bot activity is a sign that the platform has crossed a threshold where spam and harmful content are now significant concerns.

Despite its rapid growth, Bluesky's small staff faces a tough challenge in managing these issues. The platform started as an invitation-only space but opened to the public in February. This gradual rollout allowed Bluesky to develop moderation tools, including curated “starter packs” that guide new users to relevant content. As Bluesky’s user base grows, the moderation efforts are being tested, especially as bots become more sophisticated.

Bluesky has differentiated itself from larger platforms like Meta and X by prioritizing user control over their experience. According to the company’s blog, Bluesky aims to avoid the centralized control seen in traditional social media, giving users more power to shape their online interactions. This approach has contributed to Bluesky's status as an underdog platform that appeals to those frustrated with corporate-driven social networks.

But with success comes new challenges. Recently, users have reported encountering AI-generated bots that post repetitive or divisive content, and even fake accounts designed to impersonate popular figures. For example, some users discovered networks of accounts using AI-generated profile pictures and posting similar content in response to news articles. One Bluesky user, Lion Cassens, highlighted how AI bots could become a problem, especially in spreading misleading information.

Bluesky has already taken steps to address these concerns. It has expanded its moderation team and implemented new systems to detect impersonation. Additionally, the platform now allows users to subscribe to third-party “Labelers” who help monitor content by tagging accounts with warnings. Although Bluesky is working to address these issues, experts suggest that as the platform grows, it will need to continue evolving its methods to keep harmful content at bay.

Bluesky’s challenges don’t end with bots and disinformation. The platform also faces the challenge of competing with more visually focused social networks like TikTok and Instagram, which are increasingly popular among younger audiences. Furthermore, political polarization is shaping the way users interact with the platform, and Bluesky may struggle to grow without broadening its appeal.

Bluesky is at a critical point. While it offers a unique value proposition, it needs to tackle these growing pains to maintain momentum. The future of the platform depends on its ability to manage both its rapid growth and the challenges that come with it, particularly when it comes to disinformation and user safety.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

You may also like

Bitcoin Investor Buys an Entire SpaceX Flight for the Ultimate Polar Adventure

A bold new chapter in space tourism unfolded as Chun Wang, a Bitcoin investor and entrepreneur, launched into orbit on....

Elon Musk’s xAI Acquires X in $33 Billion Stock Deal

Elon Musk’s artificial intelligence startup, xAI, has officially taken over his social media platform, X, in a deal valued at....

Trump Considers Lowering Tariffs to Seal TikTok Deal

Former U.S. President Donald Trump signalled on Wednesday that he might reduce tariffs on China to facilitate the sale of....

U.S. Robotics Firms Urge National Strategy to Compete China

American robotics companies are calling for a national U.S. robotics strategy to strengthen the industry and maintain a competitive edge....

Waymo Plans Self-Driving Taxi Service in Washington by 2026

Alphabet’s autonomous taxi service, Waymo, is expanding to Washington, D.C., with plans to launch in 2026. The announcement, made on....

Trump Aides Used Signal for Secret War Talks – What to Know

Top officials from the Trump administration reportedly used the encrypted messaging app Signal to discuss military plans, sparking concerns over....

PsiQuantum Secures $750M to Advance Quantum Computing

According to sources, Quantum computing startup PsiQuantum is securing at least $750 million in funding, pushing its valuation to $6....

Are We Ready to Mine Metals from Space? The Future of Asteroid Mining

Asteroid Mining: A Sci-Fi Dream or an Inevitable Future? For decades, space enthusiasts and scientists have imagined a future where....

Nvidia CEO Surprised By Public Quantum Computing Companies

Nvidia CEO Jensen Huang admitted he was unaware that publicly traded quantum computing firms existed when he previously commented on....

Tesla Faces Crisis: Cybertruck Recall & Musk’s Trump Ties

Tesla and its CEO Elon Musk are in hot water as controversy swirls around the company. One of Tesla’s strongest....

Humanoid Robots Could Arrive Sooner Than Expected, Says Nvidia CEO

The world may be closer to a robotics revolution than most people think. Nvidia CEO Jensen Huang believes humanoid robots....

Nvidia’s AI Vision: Jensen Huang Unveils Future at GTC 2025

Nvidia CEO Jensen Huang took center stage at the GTC 2025 conference, often dubbed “AI Woodstock,” to discuss the rapid....