Image: A well-known rock arch stands along the coastline in Los Cabos, one of the area’s most visited landmarks. Travel Pulse Canada
Los Cabos has started to look and feel more Canadian than ever before. Visitors from across Canada now fill hotel lobbies, beaches, and restaurants in this sunny Mexican destination. Long popular with travellers from Western Canada, the region now attracts growing numbers from Ontario and Quebec thanks to new direct flights.
Tourism leaders say easier air travel has changed how Canadians choose their winter getaways. Direct flights from Toronto and Montreal now make Los Cabos a faster and simpler choice for eastern travellers.
“We’ve had strong, year-round air access from Western Canada for years, and that market continues to perform extremely well,” says Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board. “What we’re seeing now is acceleration from the East. Direct flights from Toronto have delivered the biggest gains. Now, airlift from Montreal represents a growth opportunity as access continues to expand.”
Strong Numbers Show Growing Interest
Tourism data highlights the impact of this expanded air access. In 2025, about 240,000 Canadians visited Los Cabos. That number marked a 20 percent increase from the year before. Travellers from Toronto alone rose by 37 percent, showing how direct flights shape travel decisions.
Canada now stands as one of the destination’s most valuable visitor markets. Tourism officials note that Canadian travellers usually stay longer and spend more during their visits than many other tourists.
On average, Canadians spend about 10 nights in Los Cabos. American visitors typically stay just under six nights. Longer stays help hotels, restaurants, tour companies, and local shops throughout the region.
Winter Travel Reaches Its Peak
January brings the busiest travel period from Canada. During this month, airlines operate 43 direct flights every week from eight Canadian cities. These include Vancouver, Calgary, Toronto, Montreal, Edmonton, Kelowna, Victoria, and Winnipeg.
Tourism officials say direct service plays a key role in travel choices. Canadians prefer smooth journeys that avoid extra stops and border delays.
“Canadians don’t want to connect through the U.S. The demand is already there, and we see it in the indirect travel numbers,” says Esponda. “Give them a direct flight, and they choose Los Cabos.”
A Destination That Keeps Growing
With demand rising from both eastern and western Canada, Los Cabos continues to strengthen its position as a top winter escape. Warm weather, beaches, and a wide range of resorts appeal to families, couples, and retirees alike.
Tourism leaders expect Canadian arrivals to keep growing as airlines expand schedules and more travellers discover the ease of flying direct. The steady flow of Canadian visitors now plays a major role in shaping the destination’s tourism future.
