Honeymoon Beach, located on Turtle Island in Fiji. Travel Pulse Canada
Fiji welcomed its highest-ever number of tourists in July 2025. A total of 99,311 visitors arrived, marking the country’s biggest month for tourism. The number was one percent higher than July last year and three percent above 2019 levels, before the pandemic.
Tourism leaders say this milestone proves the islands remain a top destination.
Where Visitors Came From
Australians made up the largest group, with 45 percent of total arrivals. Travellers from the U.K. followed with 19 percent, while 10 percent came from Canada. Visitors from Europe and the U.S. each accounted for eight percent.
Cruise tourism also made a strong impact. More than 3,100 passengers came ashore in July, boosting local businesses and communities.
Spending Boost
Visitor spending reached an estimated $343 million. Officials say the surge has helped strengthen Fiji’s economy and created more opportunities for local workers and tourism operators.
A Country That Never Feels Crowded
Tourism Fiji CEO Brent Hill praised the achievement while highlighting what sets Fiji apart.
“July has been our biggest month ever, and while that’s incredibly exciting and vital for our country, the magic of Fiji is that it never feels crowded,” he said.
He explained that Fiji’s 333 islands offer space and privacy for travellers. Resorts and activities spread across the islands allow visitors to enjoy secluded beaches, waterfalls, and trails without heavy crowds.
“There is definitely a buzz in the air. Fiji is absolutely the place to be right now – perfect weather, outstanding resorts, unforgettable experiences, and of course, the warmth of our people,” Hill said.
Value for Travellers
Hill noted that Fiji continues to provide good value for international visitors.
“With the U.S. dollar and Euro very favourable against the Fiji dollar, and the Australian and New Zealand dollars going further here as well, travellers are continuing to find options for their budgets,” he said.
He added that while affordability matters, the true value comes from experiences that leave a lasting impact. “Ultimately, the true value lies in the unique and life-enriching experiences visitors take home.”
Strong Year Ahead
Between January and July 2025, Fiji welcomed 543,073 travellers. Tourism officials say the country remains on track for another record-breaking year.
Momentum carried over from 2024, which also saw strong tourism growth. With this year’s historic high season, Fiji is strengthening its reputation as one of the world’s leading island destinations.
Focus on Sustainable Growth
Tourism leaders say the next step is to balance growth with sustainability. They plan to ensure that record visitor numbers continue to support local communities and protect Fiji’s natural beauty.
“Fiji offers space, authenticity, and unforgettable experiences,” Tourism Fiji stated. “As demand grows, we remain focused on delivering tourism that benefits both visitors and locals.”
