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This shows the first stage, left, and the second stage, right, in final preparations for an upcoming H3 rocket flight later this year, inside the Mitsubishi Heavy Industries’ Nagoya Aerospace Systems Works Tobishima Plant in Tobishima, Aichi prefecture Thursday, March 21, 2024. (AP Photo/Mari Yamaguchi)


March 22, 2024

The Japanese space agency and its primary contractor are optimistic about establishing a profitable launch enterprise with their recently debuted H3 rocket, aiming to compete in a market largely dominated by SpaceX. The H3 rocket, developed as a successor to the H-2A, aims to address the challenges posed by high launch costs and meet the growing demand for satellite launches.

Mayuki Niitsu, project manager for the H3 rocket at Mitsubishi Heavy Industries (MHI), expressed confidence in their strategy to conduct at least six launches annually to cater to the increasing demand for communication, observation, and security satellites. Niitsu acknowledged the current dominance of SpaceX in the commercial launch market but highlighted the potential for the H3 rocket to emerge as a viable alternative.

The successful maiden flight of the H3 rocket last month marked a significant milestone, demonstrating its capability to deliver payloads into orbit. Mitsubishi Heavy Industries, the intended manufacturer and operator of the H3 rocket, aspires to make it commercially competitive by offering larger payload capacities at a reduced launch cost compared to its predecessor, the H-2A.

During a recent news conference, the first and second stages of the H3 rocket were showcased before being transported to the Tanegashima Space Center for final assembly. The H3 rocket, boasting a length of 57 meters, is designed to carry payloads more efficiently while significantly reducing launch costs to enhance global competitiveness.

Despite the H3 rocket's lower launch cost compared to its predecessor, it is still considered relatively expensive. Mitsubishi Heavy Industries aims to achieve greater price competitiveness after several successful launches. Niitsu emphasized the importance of providing flexible launch schedules and meeting clients' specific requirements to enhance competitiveness in the commercial launch market.

In January, the H-2A rocket successfully deployed a spy satellite into orbit, demonstrating Japan's ongoing capabilities in space exploration. Additionally, the Japan Aerospace Exploration Agency (JAXA) achieved a significant milestone with the world's first "pinpoint" moon landing conducted by its unmanned spacecraft SLIM.

The successful debut of the H3 rocket represents a significant step forward for Japan's space program, positioning it as a key player in the global commercial launch market. With ongoing efforts to improve cost competitiveness and meet evolving market demands, Japan's space agency and Mitsubishi Heavy Industries are poised to establish a profitable venture in the space launch industry.

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