The Smith restaurant in Washington, D.C., is pictured here. Getty Images


September 03, 2024 Tags:

Dining alone, once considered awkward or even shameful, is becoming increasingly popular as societal norms shift and more people live on their own. In the past, solo diners might have felt uncomfortable or self-conscious, as depicted humorously in the 1984 rom-com “The Lonely Guy,” where Steve Martin’s character awkwardly pretends to be a restaurant critic to avoid the embarrassment of eating alone. However, the stigma around dining solo has largely disappeared, and today, more people are reserving tables for one than ever before.
Recent data from a restaurant booking platform indicates that reservations for solo diners have risen by 8% in the past year. A survey conducted in June revealed that 60% of respondents had dined alone in the last year, with a higher percentage among younger generations like Gen Z and Millennials. This trend is not just about convenience—many people are choosing to eat out alone as a way to explore new restaurants, unwind, and enjoy their own company.

Several factors are contributing to the rise in solo dining. Social media platforms make it easy for people to discover and choose restaurants that cater to solo diners. Additionally, demographic shifts, such as the increasing number of people living alone and marrying later in life, are influencing dining habits. The rise of fast-casual restaurants, which cater to solo workday lunches and quick dinners, has also made dining alone more accessible and socially acceptable.

Restaurant consultant Stephen Zagor notes that dining trends often reflect broader societal changes. With a record 30% of Americans living alone and fewer people marrying young, solo dining is becoming a natural extension of these social shifts. Surveys show that attitudes towards dining alone have become more positive, with many people now feeling comfortable eating by themselves in casual dining settings.

For some, dining alone is a form of self-care. Robin Chiang, the chief growth officer of a restaurant booking platform, said that "me time" is the top reason people dine alone. In a 2023 survey, "much-needed alone time" was also cited as a primary motivation for solo dining. For people like Leandra Moultrie, a marketing professional and foodie from Orlando, eating out alone offers a chance to experience new cuisines, interact with restaurant staff, and enjoy the meal on her own terms.

Restaurants are noticing this trend and adapting to meet the needs of solo diners. Some are offering more intimate seating arrangements, such as small booths and countertop seating, which cater specifically to individuals dining alone. For example, Yasmin Wages, co-owner of a Thai and Vietnamese restaurant in Dallas-Fort Worth, has noticed an increase in single reservations, particularly for lunch and late afternoon meals. Her restaurant features two-person booths that are perfect for solo diners, providing a sense of privacy and comfort.

Adam Burke, vice president of operations at Corner Table Restaurants, sees solo dining as an opportunity to connect with customers on a deeper level. He notes that solo diners are often more engaged and curious about the menu, giving staff a chance to create a special experience for them. Servers and bartenders are trained to spend extra time with these guests, offering personalized recommendations and explanations of new dishes.

As solo dining becomes more common, it is losing the negative connotations it once had. Instead of being seen as lonely or awkward, dining alone is now viewed as a peaceful and enjoyable way to disconnect from the world for a while and savour a good meal.

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