Samsung has unveiled the Galaxy S25 Edge, a slimmer version of its popular flagship smartphone. Report by Arjun Kharpal | CNBC.
In a surprise move, Samsung has launched a new, sleeker version of its popular S25 smartphone—called the Galaxy S25 Edge. The announcement came just four months after the original S25 series was introduced, an unusually early release that reflects Samsung’s aggressive strategy to stay ahead in a tough market.
The Galaxy S25 Edge is drawing attention for its ultra-thin design. At just 5.8mm thick and weighing 163 grams, it ranks among the slimmest smartphones available. The device will officially go on sale starting May 30 with a starting price tag of $1,099.
Typically, Samsung waits until mid-year to introduce updates like its foldable phones. But this time, the company has shifted gears, likely to build on the strong performance of the S25 lineup, which helped boost sales in early 2025. The new launch also comes as Samsung keeps an eye on shifting global tariffs and the potential effects of trade policies on consumer spending.
Samsung’s mobile division has already enjoyed a strong first quarter, thanks to the popularity of the S25 series. But company executives caution that sales may dip in the coming months. Daniel Araujo, Samsung’s mobile VP, recently said that seasonal demand patterns and global economic factors could impact future earnings. While some U.S. tariffs on tech products have been paused or adjusted, uncertainty still looms.
Araujo believes that launching the S25 Edge now will help keep the buzz going. The phone’s standout feature is its slim and lightweight build, paired with the same 6.7-inch screen found in the S25+. It also includes a dual camera setup and is powered by Samsung’s latest AI tools for an enhanced user experience.
This launch may also be part of a larger chess match with Apple. According to reports, Apple is working on a new, thinner iPhone model, possibly named the iPhone 17 Air, set for release in September. While Apple hasn't officially confirmed anything, rumours have been swirling for months.
Ben Wood, chief analyst at CCS Insight, noted that the second half of 2025 will likely see a wave of slim devices flooding the market. “Samsung was first to move,” he said, “but Apple and Chinese brands like Honour and Xiaomi are expected to jump in quickly.”
Industry watchers suggest that Samsung’s timing could be a calculated move to beat Apple to the punch. If Apple does unveil a slim iPhone later this year, Samsung’s early launch may help the company secure a lead in the race for slimmer, sleeker flagship phones.
As competition heats up, one thing is clear—2025 might be the year when “thin is in,” and smartphone makers are cutting size without cutting corners.
