Maya Bay in Thailand, famously known from the movie "The Beach," welcomed tourists again in 2022 after undergoing significant restoration efforts. Getty Images
Thailand, one of the world’s top holiday destinations, has attracted around 26 million international visitors this year. Known for its stunning beaches, delicious food, vibrant nightlife, and cultural heritage, it draws tourists from all over. However, the country also faces challenges due to over tourism. Popular spots like Phuket, Chiang Mai, and Koh Samui are often overcrowded, prompting authorities to take action to protect the environment and cultural sites.
In response, Thai officials have been working on sustainable tourism practices to spread visitors across lesser-known destinations. Maya Bay, famous for its role in the film The Beach, is one such example. The beach was closed to tourists in 2018 for restoration due to the negative impact of excessive tourism, including pollution and damage to the ecosystem. After a rehabilitation program, it reopened in 2022, with stricter regulations and seasonal closures to ensure the recovery of its natural resources.
Tourism plays a crucial role in Thailand's economy, contributing around $38 billion last year. While the government doesn’t want to discourage visitors, it has been focusing on promoting lesser-explored areas to reduce congestion in hotspots. As the country enters its peak season for travel, here are some destinations that offer a more tranquil and authentic Thai experience.
A Buddhist temple sits at the entrance of the Chiang Dao caves, a vast network extending over 10 kilometers and home to various shrines, statues, and images of Buddha. Getty Images
Chiang Dao, Chiang Mai
About an hour’s drive from Chiang Mai, Chiang Dao offers an escape for nature lovers and adventure seekers. It’s home to Thailand's third-highest mountain, hot springs, and local markets selling regional products. Chiang Dao’s most notable attraction is the Chiang Dao Cave complex, a vast network of caverns adorned with Buddha statues. The area also provides excellent trekking opportunities for those looking to explore the surrounding mountains.
A fishing harbor located in the Khanom district of Nakhon Si Thammarat. Getty Images
Khanom, Nakhon Si Thammarat
Khanom, located on Thailand’s southeastern coast, is a quiet destination known for its fishing villages and scenic beaches. It’s famous for dolphin spotting, with boat tours offering a chance to see these creatures up close. Visitors can also enjoy the local dish khao yam, a flavorful rice dish mixed with herbs, vegetables, and fish sauce. Khanom is close to the ferry port that connects to Koh Phangan and Koh Samui, making it an ideal stop before or after visiting these popular islands.
The cape at Klong Chao Beach on Koh Kood. Getty Images
Koh Kood, Trat
Koh Kood, or Koh Kut, is a hidden island gem located near the Cambodian border. The island offers pristine beaches, such as Klong Chao and Bang Bao, perfect for snorkeling, hiking, and relaxation. With limited accommodations, booking in advance is essential, especially during the peak season. The island is accessible via ferry or speedboat from Laem Sok Pier, in the Trat province.
Wat Phumin, built in 1596, is known for its beautifully preserved murals that portray daily life from the 19th century. Getty Images
Nan
Nan is a lesser-known town in northern Thailand, perfect for those seeking outdoor adventures and cultural experiences. The province is home to Doi Phu Kha National Park, which features caves, waterfalls, and mountain views. Wat Phumin, a 400-year-old temple, is famous for its murals depicting everyday life. Nan’s serene atmosphere and rich heritage make it a great spot for travelers looking to experience a slower pace of life.
Baan Sao Nak is a historic teak house, thought to have been built in 1895. Getty Images
Lampang
Lampang, about a 90-minute drive from Chiang Mai, is a city with a blend of history and culture. It’s home to the historic Ban Sao Nak teak house, which dates back to 1895. Visitors can also explore Wat Phra That Lampang Luang, an ancient temple dating back to 1476. Lampang is known for its ceramic production, particularly rooster-shaped bowls, a symbol of good fortune. The city is also known for its fascinating street art and vibrant markets.
In the face of overtourism, Thailand is encouraging tourists to discover these lesser-explored destinations. These hidden gems offer an authentic Thai experience while helping to preserve the country's natural beauty and cultural heritage. As the tourism industry adapts, these lesser-known spots are likely to see more visitors looking for a quieter and more meaningful travel experience.
