Traveler purchasing an insurance policy. (Photo Credit: Adobe Stock/REDPIXEL)/ TravelPulse


March 11, 2024

The travel insurance sector is witnessing unprecedented growth, as outlined in the latest market report by the U.S. Travel Insurance Association (UStiA). The report illustrates a remarkable surge in the sector, with U.S. Total Consumer Spend on Travel Protection soaring to $4.27 billion in 2022, representing a staggering 143.9 percent increase from 2020, according to the association's analysis.

Furthermore, the Total Number of Persons Protected reached 77.41 million in 2022, a significant rise from pre-pandemic levels of 65.99 million, marking a stark contrast to the mere 10.7 million individuals covered by travel insurance two decades ago.

As 2024 unfolds, discernible trends and insights are emerging regarding U.S. consumers' attitudes and preferences towards travel insurance. Ahead of the spring season enticing travelers to embark on new adventures, leading travel insurance comparison site Squaremouth conducted a survey of over 5,000 customers, delving into their travel plans, mindset, and concerns regarding upcoming springtime escapes.

The survey revealed that medical emergencies remain a top concern for travelers, with 75 percent expressing apprehension about falling ill or getting injured before or during their trip. Among them, 22 percent cited pre-trip health concerns as their primary worry, fearing cancellation due to unforeseen medical issues.

Trip Cancellation coverage emerges as a crucial safeguard against such uncertainties, reimbursing travelers up to 100 percent for prepaid, non-refundable trip costs in case of unexpected health-related cancellations. Squaremouth recommends early purchase of travel insurance to maximize coverage duration, advising travelers to buy their trip protection soon after making initial trip payments, such as for flights or hotel stays.

Navigating medical emergencies abroad poses another challenge, with many primary health insurance plans lacking international coverage. More than half of survey participants (53 percent) expressed concerns about encountering medical emergencies during their journeys.

Fortunately, most travel insurance plans offer comprehensive medical benefits, including Emergency Medical and Medical Evacuation coverage, designed to reimburse customers for incurred medical expenses at any stage of their journey. Squaremouth suggests travelers ensure adequate coverage, recommending a minimum of $50,000 for Emergency Medical and $100,000 for Medical Evacuation, with adjustments based on destination and itinerary.

With the reported 40 percent surge in the cost of international travel over the past spring, travelers are increasingly spending more on their getaways and are thus more concerned with safeguarding their investments. Squaremouth's survey revealed a significant increase in overall travel spending, with 47 percent of consumers allocating more funds to travel than in previous spring trips.

To address consumers' concerns about potential trip cancellations, Squaremouth advocates for comprehensive insurance policies encompassing Trip Cancellation, Trip Interruption, and Cancel for Any Reason coverage, providing peace of mind amid life's uncertainties and ensuring travelers can navigate disruptions confidently.

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