By James Gallagher/Health and science reporter, BBC News website
A team of researchers from Université Laval's Faculty of Agriculture and Food Sciences in Quebec City has released findings from a comprehensive study, suggesting that Canada should implement a ban on advertising unhealthy foods in places where children are frequently exposed, such as on television, social media platforms, and billboards. This recommendation is one of the primary conclusions drawn from the study, which involved over fifty food and nutrition experts from across Canada. The study was conducted as part of a broader research initiative funded by the Canadian Institutes of Health Research.
Led by Professor Lana Vanderlee, who holds the Canada Research Chair in Healthy Food Policy, the study aimed to assess the progress made by Canada in developing public policies aimed at fostering a healthier food environment. Among the recommendations put forth by the research team are proposals for increased funding for school food programs, the imposition of limits on salt, sugar, and saturated fats in restaurant offerings and packaged foods, and the implementation of a tax on sugary beverages.
The study highlighted several positive initiatives undertaken by Canada in recent years, such as the prohibition of partially hydrogenated oils in food products, updates to food labeling regulations on packaged items, and revisions to Canada's food guide based on current scientific evidence.
Despite these advancements, the study revealed concerning trends regarding the dietary habits of Canadians. A significant portion of the population, estimated at 78% of individuals aged 12 and over, fails to meet the recommended daily intake of five servings of fruits and vegetables. Additionally, 58% of Canadians consume more sodium than the recommended limit, while 46% of their energy intake comes from ultra-processed foods.
Professor Vanderlee emphasized the need for continued efforts to improve the overall food environment in Canada, particularly for children. She pointed out that even in provinces like Quebec, where advertising targeting children is prohibited, young people are still exposed to substantial amounts of unhealthy food marketing. Such exposure can significantly influence their attitudes, preferences, and eating habits. Professor Vanderlee cited growing evidence indicating that limiting children's exposure to unhealthy food marketing could have a positive impact on their dietary choices. She urged Canada to follow the lead of countries like the UK and Mexico, which have proposed innovative policies to address this issue.
In conclusion, Professor Vanderlee stressed the necessity of bold, comprehensive, and collaborative action to create healthier food environments and combat diet-related diseases, including diabetes, cardiovascular disease, and various types of cancer. She underscored the importance of policymakers at all levels working together to implement effective strategies that promote healthy eating habits and overall well-being among Canadians.
The findings of the study were made public through a press release issued by Université Laval's Faculty of Agriculture and Food Sciences, with the aim of raising awareness and stimulating further discussion on the topic.
