McCain Foods has introduced Brew City® Beer Battered Potato Waves, giving restaurants a simple and convenient new side option to add to their menus. CNW Group
McCain Foods has introduced a new menu item designed to give restaurants more variety without extra work. The company recently launched Brew City® Beer Battered Potato Waves, a new side dish now available to chefs and food service operators across Canada and the United States.
This latest addition aims to help restaurants refresh their menus while keeping kitchen operations simple and cost-effective.
A Fresh Take on a Classic Favourite
The new potato product features a unique wave shape and a light beer batter coating. This combination creates a crispy outer layer with a soft and fluffy inside. The shape and texture offer something different from traditional French fries, giving diners a new experience on the plate.
Restaurants can serve these potato waves in a wide range of settings, from casual dining spots and pubs to fast-casual eateries. Their bold look and satisfying crunch make them an appealing alternative for customers who want something familiar yet slightly different.
Meeting Changing Customer Tastes
Food trends continue to shift as customers look for more exciting side dishes. People still enjoy potatoes, but many now expect new flavours, textures, and presentations.
"Global food trends continue to prove that potatoes of all forms are ubiquitous with sides, but today's consumers are signaling it's time to go beyond the basics with new flavors, textures and shapes. This new demand means chefs need a reliable yet versatile option to seamlessly integrate into culinary creativity without sacrificing precious prep time or breaking budgets," said McCain Director of Culinary Chef Mark Slutzky. "As the maker of one in four fries worldwide, McCain prides itself on taking the category to new heights by offering delicious and innovative options that exceed expectations."
Easy to Prepare, Flexible to Serve
The company designed the product to save time in the kitchen. Chefs can prepare and serve the potato waves without extra steps, making them a practical choice for busy restaurants.
These potatoes also offer flexibility. Kitchens can serve them as a simple side dish or build on them with creative toppings. For example, chefs can use them as a base for loaded dishes like poutine or even give them a twist inspired by global flavours.
Industry Response Shows Strong Interest
Restaurant operators have welcomed the new product as a way to improve their menus without increasing costs.
"Our team of chefs and culinary advisors are constantly on the hunt for ways to deliver a wow-factor experience that is accessible for all our guests," said Cooper's Hawk Chief Culinary Officer Mark McMillin. "McCain Brew City® Beer Battered Potato Waves are the perfect example of how the company partners with operators like us to deliver on guest's expectations while keeping our margins in mind."
Expanding Choices for Diners
With this launch, McCain continues to focus on innovation in one of the most popular food categories. The new potato waves give restaurants an easy way to stand out while still offering a familiar comfort food.
As dining habits evolve, products like this may help restaurants keep customers interested and coming back for something new.
