Subway has ended its $6.99, 6-inch Meal Deal offer in stores earlier than planned. However, customers can still take advantage of the deal through Subway's online platforms until December 26. USA TODAY
Subway’s $6.99, 6-inch meal deal, which was introduced just last month to celebrate National Sandwich Day, will be ending sooner than expected. This special deal, launched on November 3, offered customers a 6-inch sub, a small drink, and either chips or cookies for a budget-friendly price. However, the promotion will be pulled from in-store locations earlier than planned, with the company citing poor performance as the reason.
According to a message sent to Subway operators on November 22, the meal deal, which was meant to boost sales and bring in more customers, was not delivering the results the chain had anticipated. While the deal had met redemption expectations in terms of the number of daily customers using it, overall sales did not rise as expected, leading to the decision to cancel the offer.
In an official statement, Subway acknowledged the situation, saying the meal deal was part of a test to drive sales, increase traffic, and improve restaurant-level profits. The company emphasized that while the promotion did reach its target audience, the results were not enough to justify continuing it.
A Subway spokesperson explained that the company takes customer feedback and data seriously, which is why they often make quick adjustments when a promotion or value offer isn’t performing as expected. “We continuously test new value platforms aimed at helping drive profitable traffic and encouraging repeat visits,” the spokesperson said. This quick adjustment reflects Subway’s strategy of carefully managing its promotions to benefit both customers and franchise owners.
Although the meal deal will no longer be available in stores, customers can still take advantage of the $6.99 offer through Subway’s digital channels until December 26. The company has also launched a new promotion to replace the meal deal. Starting this week, customers can get 20% off any sub by using the digital code TWENTYOFF when ordering online or via the Subway app. This offer is valid until January 5.
In addition to the ongoing promotions, Subway has also introduced a festive treat: the Double Chocolate Peppermint Footlong Cookie. Launched on November 1, this limited-time cookie is available until the end of December. It’s the second footlong cookie the company has released, and the first one designed specifically for the holiday season.
This adjustment to value deals is part of a broader trend in the fast-food industry, with major chains like McDonald’s, Burger King, Wendy’s, and Taco Bell also offering special deals to attract customers amid rising prices. As the competition heats up, fast-food chains are continuously testing new offers to maintain customer loyalty and stay ahead in the market.
