(Pic Credits: CISION)
Hollywood star Ryan Reynolds has teamed up with Canadian coffee giant Tim Hortons to introduce a fresh breakfast item that’s already turning heads—and tastebuds.
Ryan’s Scrambled Eggs Box Now Available
Starting today, guests across Canada and the U.S. can enjoy Ryan’s Scrambled Eggs breakfast box. This made-to-order meal includes two scrambled eggs using 100% freshly cracked Canadian eggs, golden crispy hashbrowns, and a choice between sausage crumbles or bacon strips. It’s topped off with Tim Hortons’ iconic Chipotle sauce.
Born from Reynolds’ Love for Tim Hortons
This collaboration was first hinted at in a quirky teaser video posted to Tim Hortons' social media before the “Deadpool & Wolverine” movie premiere. The full campaign is now live and features Reynolds in a humorous commercial parodying his film shoot “rider”—a list of demands that includes, naturally, his new breakfast box and a cup of Tims coffee. Other eccentric requests include a jar of fresh Vancouver air.
Reynolds shared his excitement, saying, “It’s a real joy to work with such an iconic Canadian brand. I may have eaten a ridiculous amount of eggs during my visit to the Tim Hortons Test Kitchen, but I have zero regrets.”
A Delicious and Affordable Morning Option
Ryan’s breakfast box is not only tasty but also offers great value—a staple of the Tim Hortons experience. The company, known for being a go-to breakfast and coffee stop, aims to bring a fun twist to mornings with this special collaboration.
Creative Campaign by Maximum Effort
The promotional campaign is a product of Reynolds’ marketing agency, Maximum Effort. It plays up his well-known humor and love for his Canadian roots. The ad cleverly blends comedy with craving, making it a standout moment for both Reynolds and Tim Hortons.
Tims Welcomes the Partnership
Hope Bagozzi, Chief Marketing Officer for Tim Hortons, expressed her enthusiasm. “Ryan has been an amazing partner—fully engaged, playful, and passionate about the brand. This collab brings a uniquely-Tims morning meal with great flavor and unbeatable value.”
Tim Hortons: A Canadian Icon
Since opening its first shop in Hamilton, Ontario, in 1964, Tim Hortons has become a household name. Known for its Original Blend coffee, Timbits, and Double-Double™, the brand now boasts nearly 4,000 restaurants across Canada and over 6,000 globally. Its menu has expanded to include iced drinks, espressos, sandwiches, wraps, and more.
This latest partnership with Reynolds is yet another example of how Tims continues to evolve while keeping its roots—and Canada’s taste buds—at heart.
Ready to Taste Ryan’s Favourite Breakfast?
Visit your nearest participating Tim Hortons in Canada or the U.S. and try Ryan’s Scrambled Eggs breakfast box today. It’s warm, hearty, and packed with Canadian pride.
