Chipotle is bringing back its beloved "Boorito" tradition this Halloween, offering special rewards for customers. USA TODAY
Chipotle is gearing up for a Halloween celebration that fans will want to attend! This year, the popular fast-casual restaurant chain is bringing back its fun and festive "Boorito" promotion, allowing customers to enjoy $6 entrees on October 31. However, there’s a twist: this offer is exclusive to Chipotle Rewards members who place their orders while dressed in costume.
The excitement doesn’t stop there. In a special treat for college students, 53 Chipotle locations in select college towns across the country will remain open later on Halloween night, ensuring that late-night cravings are satisfied. With extended hours, these locations are ready to cater to the needs of Gen Z looking for a quick bite after Halloween festivities.
Chris Brandt, the chief brand officer at Chipotle, expressed enthusiasm about the annual tradition, stating, “As an annual tradition for our fans, we are always looking for ways to level up our Halloween celebration. By extending hours on college campuses and expanding the festivities across two continents for the first time, Boorito will be bigger than ever.” This year’s celebration promises to be more exciting and inclusive, reaching fans far and wide.
On Halloween, Chipotle Rewards members can choose from a variety of entrees, including burritos, tacos, bowls, and salads, all for just $6, starting at 3 p.m. and available until closing time. For those lucky enough to be in one of the select college towns, the deal extends until midnight, giving night owls the chance to grab their favourite meals after hours.
It's important to note that the "Boorito" deal excludes kid’s meals, catering orders, and orders made through third-party delivery services. Customers are also limited to one discounted entree per person, and any extra toppings or changes to the orders will incur additional charges.
This Halloween, the fun stretches beyond U.S. borders. The "Boorito" deal will also be available in Chipotle locations in Canada, the U.K., and France, bringing the Halloween spirit to fans in other parts of the world. This international expansion signifies Chipotle’s commitment to making Halloween special for its customers no matter where they are.
In addition to the delicious food offerings, Chipotle is diving into the Halloween spirit with a new costume collection created in partnership with Spirit Halloween. The collection features playful costumes inspired by iconic Chipotle items such as a napkin, fork, water cup, burrito, and to-go bag. These fun outfits are available for purchase at Spirit Halloween stores while supplies last.
With all these exciting promotions and offerings, Chipotle is ready to make this Halloween memorable for its customers. From delicious deals on entrees to quirky costumes, the chain is fully embracing the holiday spirit. So, grab your costume, become a Chipotle Rewards member, and get ready for a spooktacular Halloween filled with tasty treats!
