McDonald's president confirms the Snack Wrap will make a comeback in 2025. ABC News
McDonald’s has exciting news for its fans! Just days after announcing the return of the McRib, the fast-food giant revealed another fan-favorite item is making a comeback: the Snack Wrap. McDonald’s U.S. President Joe Erlinger shared the much-anticipated update during an interview on Thursday, confirming that the Snack Wrap will return to menus in 2025.
“The Snack Wrap will be back in 2025,” Erlinger stated, noting its strong fan following. “I get so many emails about this product.” However, Erlinger refrained from giving an exact launch date, citing competitive reasons.
To tease the announcement further, McDonald’s posted about the Snack Wrap on social media, hinting at its 2025 return. The post sparked excitement among fans, with many expressing their joy and anticipation. Comments poured in, ranging from “Don’t play with my feelings; this better be true,” to nostalgic remarks about the wrap’s flavors, including Classic, BBQ, Honey Mustard, and Ranch.
The announcement comes as part of McDonald’s broader efforts to revamp its menu offerings in 2025. Alongside the Snack Wrap, the McRib sandwich is set to return on December 3, 2024, though it will only be available for a limited time. These returns reflect the company’s strategy to bring back beloved items that resonate with customers.
The McRib is set to return to McDonald’s menus on December 3, 2024, but only for a limited time. USA TODAY
Additionally, McDonald’s is introducing the McValue platform in January 2025, aimed at providing affordable meal options. This new menu will feature the $5 Meal Deal, initially launched as a limited-time offer but extended due to its popularity. The McValue menu will also include a “Buy One, Add One for $1” promotion on selected items such as the Sausage McMuffin, Double Cheeseburger, and 6-piece Chicken McNuggets. Customers can mix and match these items for added value during breakfast, lunch, or dinner.
McDonald's McValue menu offers a variety of choices, including the $5 Meal Deal, providing affordable meal options. USA TODAY
The Snack Wrap, first introduced in 2006, quickly gained a loyal fan base due to its simple yet satisfying combination of grilled or crispy chicken, lettuce, shredded cheese, and sauce, all wrapped in a soft flour tortilla. Despite its popularity, McDonald’s removed it from menus in the U.S. in 2016, citing operational challenges. Its return marks a significant moment for customers who have been eagerly awaiting its comeback.
For now, McDonald’s fans will have to wait a little longer for an official release date. However, the announcement of the Snack Wrap’s return, combined with other exciting menu updates, has already generated buzz, proving that McDonald’s knows how to keep its customers engaged and coming back for more.
