Photo: Food & Wine
As 2025 approaches, Goldfish is set to delight snack lovers with a fresh lineup of flavors. The iconic brand is introducing both savory and sweet options to its range, promising to make the new year even more exciting for snack enthusiasts.
Goldfish’s savory addition comes in the form of two new flavors of Goldfish Crisps: Spicy Dill Pickle and Barbecue. These flavors aim to cater to the growing demand for bold, crunchy snacks. Mike Fanelli, Senior Director of Snacks Marketing at Goldfish, shared that the Crisps have been a hit with consumers since their debut last year. "Goldfish Crisps have been met with popular demand since they launched a year ago," Fanelli said. "After last year's pickle craze and knowing how beloved Barbecue flavor is for salty snacks, we couldn’t resist releasing these crave-worthy new additions as part of our light and airy, munchable Crisps lineup."
The Spicy Dill Pickle Crisps offer a tangy dill flavor with a spicy kick, while the Barbecue Crisps provide a perfect blend of sweet, savory, and smoky notes, giving a twist to the classic barbecue flavor. These two new varieties will join the existing flavors in the Crisps lineup, which include Sour Cream & Onion, Cheddar, and Sea Salt & Vinegar. Fans of Goldfish will have a chance to enjoy these new flavors starting in January 2025, so they can decide which one is their new favorite.
But that’s not all. Goldfish is also expanding its Sweet Grahams lineup with three exciting new flavors: Strawberry Shortcake, Vanilla Cupcake, and Cinnamon Roll. This expansion comes after a significant surge in popularity for the Grahams, fueled by successful limited-edition collaborations with brands like Hello Kitty and Elf. "Our permanent additions to the Goldfish Grahams line come after a surge in popularity, thanks in part to successful limited-edition collaborations with iconic brands like Hello Kitty and Elf," Fanelli said. “This expansion provides an opportunity for us to tap into the growing bite-sized sweet cracker category and engage Gen Z and Millennial snackers with trending flavors that satisfy their need for a little treat."
The Strawberry Shortcake flavor is inspired by the trending popularity of strawberries, which have been featured in over 566 million TikTok posts. The flavor combines the sweetness of strawberries with the richness of vanilla, offering a satisfying taste in every bite. The Vanilla Cupcake flavor is designed to capture the essence of a freshly baked cupcake, delivering a sweet and indulgent experience. Meanwhile, the Cinnamon Roll flavor, a favorite among Gen Z and Millennials, brings together a perfect balance of graham cracker with a warm, spicy cinnamon kick.
With these exciting new additions, Goldfish is stepping up its game and offering a little something for everyone in 2025. Whether you’re craving a savory snack or something sweet to satisfy your taste buds, Goldfish has you covered with these delicious new options. Snack aisles will definitely be extra sweet this year, as these new flavors hit the shelves.
