Cuba will hold FITCuba 2026 from May 7 to 9, using a mix of online meetings and a live event in Varadero. Freepik
Cuba is turning to a hybrid format as it gets ready to host FITCuba 2026 this May. The country aims to strengthen its tourism ties with Canada, one of its most important visitor markets.
The annual tourism fair will take place from May 7 to May 9. Organizers plan a mix of online and in-person activities to reach a wider audience while showcasing the destination directly.
Virtual Meetings to Lead the Event
The first part of the event will run online on May 7 and 8. During these two days, travel professionals will meet through a digital platform.
Tour operators, travel agencies, and airlines will connect, share ideas, and build partnerships. Organizers say this format makes it easier for people from different countries to take part without travelling.
They also believe the online setup will help speed up discussions and improve access for global participants.
In-Person Showcase in Varadero
On May 9, the event will move to an in-person setting at Josone Park in Varadero. Visitors will experience Cuba’s tourism offerings through live displays and cultural activities.
Organizers plan interactive sessions to highlight what the island has to offer. These activities will give attendees a closer look at Cuba’s culture, attractions, and travel experiences.
This part of the event will open to the public, creating a lively atmosphere and allowing direct engagement with the destination.
Focus on Canada’s Return
Cuba is placing strong emphasis on its relationship with Canada this year. The country sees Canada as a key partner in rebuilding its tourism sector after recent challenges.
Officials hope the event will help renew interest among Canadian travellers and industry partners. By combining virtual access with an on-site experience, Cuba aims to reconnect with both new and returning visitors.
Message of Renewal and Partnership
The Cuba Tourist Board views this event as more than just a business gathering. It also represents a step forward for the country’s tourism recovery.
“Cuba remains a destination of spirit and strength,” said Gihana Galindo, Director of the Cuba Tourist Board in Toronto. “We are eager to strengthen our collaborations and we can’t wait to welcome Canadians once again with warm shores and open arms.”
Industry Invited to Take Part
Organizers have opened registration for travel professionals through the event platform. They are encouraging partners to join and help shape the future of tourism in Cuba.
The hybrid format reflects a changing approach to global events, offering both convenience and real-world experience. Cuba hopes this balance will draw strong interest and support its efforts to revive travel to the island.
