Introducing Cinnamon Toast Crunch Pizza by general mills.
With the Super Bowl just around the corner, football fans are already gearing up for the big game. While we’re still waiting to see which teams will battle it out for the championship, one thing is certain: you’ll want to have a new and exciting snack on hand to impress your friends. General Mills has just revealed a surprise treat that combines two flavors you never saw coming—pizza and cereal.
Introducing Cinnamon Toast Crunch Pizza, a unique snack that takes the iconic cinnamon-flavored cereal and gives it a savory twist with a pizza flavor. The product isn’t what you might expect—this isn't an actual pizza you can bake in the oven. Instead, it’s pizza-flavored Cinnamon Toast Crunch cereal, which is set to shake up your snack game.
In a statement shared with the public, General Mills explained the creation: "This pizza-flavored cereal is a match made in mashup heaven, with bold flavors featuring the irresistible Cinnadust from Cinnamon Toast Crunch, paired with the savory pizza taste you know and love from Totino’s Pizza Rolls." The cereal is presented in a pizza delivery box-inspired package to enhance the fun experience of trying this unexpected fusion.
While it’s unclear how exactly to serve this snack, the box suggests it can be enjoyed just like regular cereal—with milk. However, the unique pizza flavor may make it just as delicious on its own as a crunchy, savory snack. Whether you choose to enjoy it as a bowl of cereal or a solo snack, the choice is yours to make.
Cinnamon Toast Crunch Pizza won't be sold in stores. Instead, starting on Tuesday, January 28 at 7 p.m. Eastern, it will be available for free on shop.cinnamontoastcrunch.com. Food & Wine
But there’s a catch: Cinnamon Toast Crunch Pizza won’t be available at your local grocery store. Instead, it will be available for free—but in very limited quantities. Starting at 7 p.m. Eastern on January 28, cereal and pizza lovers can head to shop.cinnamontoastcrunch.com to grab a free box of this limited-edition treat. Since it’s a first-come, first-served promotion, those interested in getting their hands on a box will need to act fast—so make sure to be ready to hit "purchase" at exactly 7:01 p.m.
For those who miss out on the free offer, General Mills has a backup plan. You can still grab the classic Cinnamon Toast Crunch and Totino’s Pizza Rolls from your nearest store to build your own winning snack combination for the Super Bowl.
In case you're looking for more ideas to complete your game day spread, General Mills offers a list of 57 different dips, nachos, wings, and other snacks that would pair perfectly with the new pizza-flavored cereal, ensuring your Super Bowl party is a delicious success.
