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Destination Canada and Federal Tourism Minister to Unveil Visionary Strategy for Global Tourism Excellence by 2030

Marsha Walden, CEO of Destination Canada, and Federal Minister for Tourism, Soraya Martinez Ferrada, will reveal a pioneering tourism initiative aimed at elevating Canada's global tourism standing to the top seven destinations by 2030. This unveiling will occur at the Edmonton Convention Centre during Rendez-vous Canada, the nation's premier international tourism event.

Event Schedule:

Date: Thursday, May 16th, 2024

Time: 9:00 AM – 10:00 AM Mountain Time

Agenda:

8:45 AM: Media check-in

9:00 AM: Strategy presentation

9:30 AM: Media Q&A session

Location Details:

Venue: Rendez-vous Canada 2024, Edmonton Convention Centre

Address: 9797 Jasper Avenue, Edmonton, Alberta, T5J 1N9

Specifics: Meeting Level, Salon 8/9

Participants:

Marsha Walden, President and CEO, Destination Canada

Soraya Martinez Ferrada, Federal Minister for Tourism

This strategic launch aims to redefine Canada's tourism landscape and secure its position as a global tourism leader.

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