Blind Barbie and Black Barbie with down syndrome. USA TODAY
Barbie is taking another step forward in inclusivity with two new additions to its lineup: the first-ever blind Barbie and the first Black Barbie with Down syndrome. These dolls, announced as part of Barbie’s 2024 Fashionistas Line, are designed to reflect greater diversity and inclusivity, representing a broad range of abilities and backgrounds.
The Barbie Fashionistas Line, which was introduced in 2009, has always been known for its diverse range of dolls. This year’s additions are particularly notable. The blind Barbie and the Black Barbie with Down syndrome are the latest in a series of dolls designed to represent various disabilities and appearances. Past releases have included Barbies and Kens with mobility aids, hearing aids, and other features that reflect different aspects of human experience.
The blind Barbie is a pioneering figure. Developed in collaboration with the American Foundation for the Blind (AFB), this doll is designed with a distinct upward gaze to represent the eye appearance of some blind individuals. She comes equipped with a white and red cane, a pair of functional sunglasses, and bendable elbows to help her use her cane comfortably. Her outfit is designed to be sensory-friendly, featuring a tactile pink blouse and ruffled skirt, along with high-contrast elements for easier visibility. The packaging is also revamped with braille and an easy-open design to enhance accessibility.
First blind Barbie. Image source: Mattel
On the other hand, the new Black Barbie with Down syndrome is the second of its kind. Developed with the National Down Syndrome Society (NDSS), this Barbie was crafted to reflect the physical traits commonly associated with Down syndrome, such as a shorter frame and specific facial features. She wears a blue and yellow dress adorned with patterns symbolizing Down syndrome awareness, and her hair is styled in textured braids, as requested by the community. This doll also features pink glasses, a nod to the vision challenges that can accompany Down syndrome.
Black Barbie with down syndrome. Image source: Mattel
Both dolls were created with input from relevant communities and nonprofit organizations. This approach ensures that the dolls not only represent but also respect the experiences of those they are designed to portray. Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, emphasized that Barbie aims to be more than just a toy; she represents self-expression and belonging.
The new dolls will be available for purchase starting July 23, 2024, both online at the Mattel shop and in major retailers, each priced at $10.99. They will also appear in the YouTube series "Barbie Doll Adventures."
The Barbie Fashionistas Line continues to evolve, reflecting the diverse world in which children live today. With over 175 different looks and a variety of disabilities represented, the line aims to offer more children the chance to see themselves and their experiences reflected through play. Each new release pushes the boundaries of representation and inclusivity, marking a significant step towards a more inclusive toy industry.
